AOP News | Voice of the Premium Publisher
Publishers are fighting back against programmatic’s parasitic ad tech intermediaries
In today’s privacy-first digital ecosystem, publishers are seeking more direct relationships with advertisers, other publishers, and their technology partners. This is typically framed as an effort from publishers to rightly maximise the value of their first-party data and bolster their position at the bargaining table. Both are true, of course, but publishers are also taking greater control of the supply chain to prevent their intellectual property from being stolen.
Published: 05 Dec 2022
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Win a £100 Amazon voucher by sharing your thoughts on the digital publishing industry
The digital publishing industry is developing at breakneck speed in response to changes in technology, advertiser requirements, and societal change. And as we face growing predictions of recession, the AOP is keen to understand how digital publishers are adapting and preparing their strategies to support their businesses in 2023. We would be very grateful if you would just take a few minutes to take part in this short survey which is designed to build a picture of how publishers and the tech companies working with them are evolving product, editorial, sales and business strategies to build successful growth.
Published: 05 Dec 2022
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3rd Party Cookies Technology Solutions Initiative
In response to publishers needing more clarity on the alternative options available for 3rd party cookies the AOP have put together a page that details the different technology providers and the solutions that they offer.
Published: 01 Dec 2022
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Why ‘consent’ is going to become a big issue for publishers in 2023
MD Richard Reeves answered Press Gazette’s questions about the future of advertising and publishing. Read the full interview to understand how the digital publishing industry is responding to new challenges and why data and readers providing informed consent is set to become a key issue.
Published: 29 Nov 2022
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AOP Publishing Tech Talk: Key insights on metrics, experience, privacy, and revenues
The Association of Online Publishers’ (AOP) annual Publishing Tech Talk provides publishers with an annual forum to catch up with the latest technologies and innovations used to grow audiences, increase revenues, and empower content creation.
Published: 01 Nov 2022
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The Six Sells Podcast
Our Managing Director, Richard Reeves, joined The Six Sells Podcast this week to talk all things digital publishing, including the biggest challenges facing UK publishers, new approaches to measuring attention, supply chain optimisation, and impact caused by the rise of audio advertising.
Published: 25 Oct 2022
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Six revenue opportunities you could be missing
The pandemic highlighted the vulnerability of relying too heavily on a single revenue stream. And as we adjust to an increasingly cookieless world and to the rise of new formats for audiences to engage with, there are a wealth of opportunities for digital publishers to diversify their revenues. But what could you be missing?
Published: 13 Oct 2022
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Five approaches to developing more intelligent metrics
What can publishers do to maximise their strategies and ensure that all parties get the experience they need? Here are seven tips from our panel of expert Associates to help you develop a seamless advertising experience.
Published: 12 Oct 2022
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Ten paths to regaining control of the identity narrative
As the industry shifts to accommodate data privacy regulations and the demise of third-party cookies, advertisers are increasingly looking for reliable ways to connect and engage with their primary audiences, opening the door for publishers with detailed understanding of their audiences to take a more prominent role within the ecosystem. Discover ten top tips to help you leverage the strength of your quality publishing environment in the new world of privacy and identity
Published: 11 Oct 2022
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