AOP News | Ask the Associates

Nine steps for creating a positive advertising environment

What can publishers do to maximise their strategies and ensure that all parties get the experience they need? Here are nine tips from our panel of expert Associates to help you develop a seamless advertising experience.

AOP News

Three technological trends re-shaping digital publishing

The scale of growth in the digital world is almost beyond comprehension, and there is a constant steam of new technologies launched to market, each promising to be the holy grail you need to solve your challenges. So what has the stickiness to actually make a real impact in our industry? Before the discussions at AOP Publishing Tech Talk next week, industry experts share how new technology will reshape digital publishing over the next three years and what 2025 could hold for digital publishers. Read more here.

AOP News | Ask the Publishers

Six ideas for preparing your advertising strategy for the demise of cookies

The impending demise of cookies will alter the face of marketing forever. As it stands, cookies underpin a core element of advertising strategy: tracking and targeting individual users across the internet to ensure you’re reaching your desired audience. Now, Google announced in late July that they wouldn’t be axing cookies from Google Chrome until 2024, giving the advertising industry some breathing space to continue putting alternate identity solutions through their paces.

AOP News | Research

Publishers’ digital revenue up by 12.3% in Q2 2022, reports AOP and Deloitte

The latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte reveals total digital revenue for Q2 2022 was £154.8million, up by 12.3% from Q2 2021.

AOP News

Publishers share five top tips to integrate technology more intelligently in your organisation

Technology evolves rapidly – faster, perhaps, than digital publishers can incorporate new solutions into their tech stacks. It takes a certain amount of time to identify which new providers are offering a long-tail solution, evaluate the cost against the benefits, and start the process of integrating the tech into your organisation. By which time there may well be a shinier, newer solution promising to deliver above and beyond.

AOP News | Voice of the Premium Publisher

Delays, Cookies, and Fraud: What Publishers Need to Know This Summer

Many of us may be unplugging for the summer, but industry news and developments roll on. From government and Google delays, to a growing fraud epidemic, here are three key stories of the season and what they mean for publishers.

AOP News | Ask the Associates

Here’s how to make e-commerce work for your publishing brand

E-commerce can be a huge revenue source for publishers if done correctly- but what’s the key to successfully leveraging e-commerce to grow your publishing brand? We reached out to four experts to get their top tips for integrating e-commerce into your revenue portfolio

AOP News | Voice of the Premium Publisher

Should we call time on black tie?

There have been powerful discussions in the publishing industry on the importance of DE&I, but perhaps an awards dinner such as this is a prime example of how we still have some way to go in cultivating a truly diverse and inclusive environment. Should we call time on black tie?

AOP News | Awards News

AOP announces Winners of the Digital Publishing Awards 2022

– The Association of Online Publishers (AOP) celebrated the digital publishing industry’s top talent at its in-person awards ceremony held at Old Billingsgate in London, yesterday. AOP’s flagship event, now in its 20th year and organised in association with headline partner, PubMatic, was hosted by comedian Sophie Duker. The event showcased the individuals, teams and companies driving the successful growth of the online publishing sector. There were 26 category winners, judged by a panel of experts under the guidance of co-chairs, Amanda Barnes, Chief Executive of Faversham House, and Dominic Carter, Group Chief Commercial Officer of News UK.