Community building and engagement for digital publishers
With first-party data and genuine audience insight more important than ever, the relationship that a publisher has with their community puts control back into the hands of publishers. With this in mind, what’s the key to ensuring that you continue to strengthen the connection with your audience and grow your community?
Published: 21 Mar 2022
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AOP and Deloitte report digital publishing revenues up by 13.4% in Q4 2021
The Digital Publishers’ Revenue Index – in association with Deloitte – has revealed continued growth in digital publishing revenue in the fourth quarter of 2021, up 13.4% from Q4 2020. B2B and B2C experienced an uptick in publishing revenues, both on a 12-month rolling basis and as year-on-year change. And with over half of respondents reporting positive revenue growth, AOP board member confidence in their own companies has increased.
Published: 17 Mar 2022
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Unlocking creativity post-COVID
Last year showed us an industry that surpassed expectations to not just survive but to thrive too. We saw this determination and resilience shining through in the entries to the AOP Digital Publishing Awards last year, but what will the 2022 entries tell us about how our industry is moving forwards?
Published: 14 Mar 2022
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AOP News | Voice of the Premium Publisher
Publishers must stop being led by technology, and start taking charge
In this month’s Voice of the Premium Publisher blog, Richard Reeves reviews some of the key findings of our Meeting the Future research report and provides updates on the AOP’s work around web crawlers and cross-industry discussions on financial audit transparency, data compliance, and Google’s Privacy Sandbox proposals – drawing the conclusion that publishers must stop being led by technology, and start taking charge.
Published: 08 Mar 2022
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The instruction manual you need to nurture a great team
At the AOP Awards, we put the spotlight on the teams that are leaving their mark on the organisation. But what are the hallmarks of a great team? And how can leaders work to successfully attract the right mix of talent to their teams? To understand, we asked our AOP Awards jury to share their insight and we’ve collated these answers to help you take your team to the next level…
Published: 04 Mar 2022
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Here’s how to foster greater collaboration between advertisers and digital publishers
According to the AOP’s latest research report, 51% of publishers see direct deals as having the most potential for advertising revenue growth. But what can publishers do to make collaboration more attractive to advertisers and agencies?
Published: 28 Feb 2022
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AOP research reveals publishers are broadly optimistic about preparations for cookie deprecation
New survey results from the Association of Online Publishers (AOP) see publishers rate their confidence levels at 6.5 out of 10, when asked how they felt about their plans for the demise of third-party cookies. Furthermore, while advertising remains a significant source of revenue for publishers and underpins the creation of quality content, new revenue streams represent a greater opportunity over the next three years, according to those surveyed.
Published: 23 Feb 2022
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AOP News | Cross-Industry Relationships
Cross Industry Programmatic Taskforce announces strategy to achieve financial audit transparency for programmatic advertising
The Cross Industry Programmatic Taskforce (the Taskforce), representing advertisers, publishers, ad tech vendors and agencies, has today released the first set of outputs to address the lack of transparency in the programmatic advertising supply chain.
Published: 23 Feb 2022
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AOP Digital Publishing Awards 2022 open for entries
The Association of Online Publishers (AOP) has announced its prestigious annual awards are now open for entries. In collaboration with PubMatic, the Digital Publishing Awards will celebrate the talents and skills of the individuals and teams working to create, deliver, and monetise quality online content.
Published: 26 Jan 2022
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