The essential ingredients for successful growth in digital publishing
What are the essential ingredients for continued growth? To understand how publishers are laying the foundations for future growth, we reached out to our AOP Awards finalists to understand what strategies they were putting in place to diversify and grow their brands.
Published: 05 Jul 2021
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AOP announces shortlist for 2021 Digital Publishing Awards
The Association of Online Publishers (AOP) has today announced the shortlist for the 2021 Digital Publishing Awards – a celebration of best practice in innovative, creative, and profitable digital publishing.
Published: 10 Jun 2021
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ISBA Programmatic Supply Chain Transparency Study by PwC with the AOP
Following a year since the publication of the ISBA Programmatic Supply Chain Transparency Study, in association with the AOP and carried out by PwC, a Cross-industry Programmatic Taskforce has made significant progress in laying out a future roadmap, despite a challenging environment.
Published: 06 May 2021
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AOP and Deloitte report signals recovery as digital publishing revenues increase to £165.1 million
Digital publisher revenues for Q4 2020 were up 13.1% on Q4 2019, largely driven by a 44.0% increase in subscriptions and 16.8% growth in display advertising
Published: 26 Apr 2021
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Three challenges facing B2B publishers in 2021 and beyond
In a year of health, social, and environmental crises, B2B publishers have risen to the challenge and proven themselves to be remarkably resilient. Judges for the AOP Awards shared their insights on what it was that had driven B2B success in 2020 – and what the factors will be that determine who the long-term winners will be.
Published: 21 Apr 2021
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What are advertisers looking for in a publishing partner?
Advertisers and agencies are waking up to the power of their marketing spend. With relationships in the ecosystem evolving rapidly, we reached out to our buy-side judges for the AOP Awards to understand exactly what the qualities are they look for in a publishing partner.
Published: 12 Apr 2021
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Four top tips for driving publisher-led social good initiatives
“We are all award of the power of the internet and as people who work in this sector, it is down to use to use our creativity and innovate to do good,” stated Anne-Claire Chenu, Director of Tech Sales – Northern Europe at Xandr, setting out a challenge for the digital publishing sector that many publishing brands are already trying to answer.
Published: 22 Mar 2021
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