AOP News

Time for change and transparency in programmatic advertising supply chain

A call for far-reaching reform of the programmatic advertising supply chain has been made today, with the publication of a groundbreaking study by the Incorporated Society of British Advertisers (ISBA).

AOP News

Today the media industry’s trade bodies have joined forces to help support trusted news brands during this unprecedented Covid19 crisis

This article is supported by the Advertising Association, Society of Editors, ISBA, IPA, AOP, IAB, NMA and Newsworks.

AOP News

COVID-19 update from AOP

Following the recent advice given from the Government and Chief Medical Officer, we wish to inform you that our team are now working remotely, with normal functionality and naturally, we cannot maintain our usual face-to-face meetings. All AOP events and group meetings taking place in March 2020 will be postponed until further notice - we are currently exploring all options to provide alternative ways of maintaining the Group Meetings programme and, will be contacting the individuals concerned

AOP News

Chouieri selects JW Player for outstream video ad-serving

In-text video advertising to give publishers more flexibility and control.

AOP News | Research

AOP analysis finds content verification technology is a key driver of ad discrepancy

The latest AOP research shows ad discrepancy levels increase by nearly 150% when keyword-blocking tags or brand safety wrappers are present.

AOP News

JW Player Taps Oracle Data Cloud to Provide Contextual Advertising, Brand-Safety Solutions

Integration Enables Brands to Place Relevant and Suitable Ads Using Oracle’s Contextual Intelligence Segments Across Publishers leveraging JW Player’s Video Platform.

AOP News

Content Verification Guide: How to implement a brand safe strategy

Creating a safe online environment for brands is in all of our interests and every part of the digital ad industry has a role to play in ensuring this.

AOP News | Awards News

AOP opens for entries for its annual Digital Publishing Awards

London, UK, 23 January 2020: The Association for Online Publishing has today announced that its Digital Publishing Awards are now open for entry, hosted in partnership with PubMatic, the automation solutions company.

AOP News | Research

AOP data finds digital advertising revenues are in decline, but non-advertising revenues are increasing

AOP and Deloitte reveal that revenue from online video and subscriptions is growing, despite an overall reduction in digital publishing revenues in Q2 2019