AOP News | Ask the Associates

Eleven ways publishers can get the most out of curated marketplaces

Are curated marketplaces the future of premium digital publishing – or are they just another layer in an already complex ad tech stack? Regardless as to the answer, it seems likely that curated marketplaces are here to stay. We challenged our Associate members to share what they believe publishers need to hear right now to adapt to the rise in curated marketplaces – and how they can ensure they receive maximum value from their investment.

New research reveals AI answers only as trusted as the newsbrands they cite

Publishers face a troubling AI trust paradox: the more trusted the source, the more likely users are to accept an AI-generated answer without clicking through. The final article in our three-part series explores why the current relationship between publishers and AI platforms is unsustainable – and why tech companies must act.

Unreliable AI answers are ‘good enough’ for most users of platforms

AOP’s Artificial Intelligence Publisher Impact Study reveals how users behave across different AI platforms – and exposes the trust paradox facing premium publishers as audiences increasingly find answers without clicking through to the original source.

Google search traffic to leading UK publishers set to halve by Q3 2027

It’s common knowledge that search traffic is in decline due to increasing usage of AI. But now, we have the concrete data to prove it. Over the last year, the AOP has been working to understand how artificial intelligence is impacting publishers, where referral declines are most concentrated, and where there are pockets of resilience. Discover our top line findings here.

'A welcome step in the right direction': Ofcom cracks down on tech platforms

Under proposed rules, tech platforms will be legally required to ban bad actors who post scam ads and prevent them from creating new accounts. Our Managing Director, Richard Reeves, calls the move ‘long-overdue’ and highlights the discrepancies between the standards that Big Tech have been held to in comparison to that of premium publishers in this new article from Campaign.

AOP News | Ask the Associates

From compliance to competitive edge: How to transform privacy into revenue

As a premium publisher, your audience data is one of – if not the – most valuable asset at your disposal. Because in a world of ghost impressions and AI-powered bots, being able to guarantee that there’s a human behind each impression is an unparalleled advantage. Here are thirteen ways you can convert this treasure trove into audience loyalty, stronger brand partnerships, and new revenue streams.

AOP News | Awards News

AOP Announces Winners of the Digital Publishing Awards 2026

The Association of Online Publishers (AOP) celebrated its 24th Awards yesterday, honouring the digital publishing industry’s top talent at the in-person ceremony, held at Old Billingsgate in London.

AOP CRUNCH: The post-search publishing playbook for finding and keeping audiences

The biggest puzzle for publishers today is where to find audiences and how to keep them. AI summaries are diverting once-reliable traffic flows while attention is split across platforms that serve content on the whims of an algorithm. Our most recent AOP CRUNCH was dedicated to discussing how publishers can reclaim a direct relationship with their audience, educate advertisers on the value of a premium environment, and establish a fair value exchange with AI companies – read the full write-up of the morning’s discussions here.

AOP News | Awards News

AOP announces shortlist for 2026 Digital Publishing Awards

The Association of Online Publishers (AOP) has today announced the shortlist for the 2026 Digital Publishing Awards. Now in its 24th year, the awards continue to celebrate the individuals and teams driving innovation and excellence in the creation, delivery, and monetisation of quality digital content.