AOP ROUND TABLE: Preparing for the future: Practical personalization strategies that turn passive users into active participants
Published: 06 Apr 2022
The recent AOP ‘Meeting the Future’ report provides an optimistic view on how publishers are looking at their revenue diversification strategies moving forward. Product innovation, subscriptions, lead generation revenues, and emerging opportunities in e-commerce look set to become a major focus. As business models adapt, strategies that build greater engagement with audiences become even more crucial – join us for brunch at this AOP Round Table to meet with other publishers and discuss how the user experience and personalisation can play a crucial part in creating sustainable audience strategies. Discussions will be confidential, and we’ll kick off with a publisher case study to get you thinking.