2025 Winners

Congratulations to all of the winners!

Individual Excellence Awards

Editor of the Year

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WINNER: Charlotte Collins - SheerLuxe

Entered by: SheerLuxe

Charlotte drove a fantastic successful relaunch, creating a nationwide buzz around this challenger brand in a cluttered environment and ecosystem. This was an extremely well put together entry showcasing a fantastic combination of commercial and editorial statistics and figures.

Journalist of the Year

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WINNER: Pippa Neill, ENDS Report

Entered by: Haymarket Media Group

Pippa discovered a hidden scandal through her incredible journalism, tenacity and dedication to telling stories in a human- centered way. The ripple effect of her ground-breaking work continues to save lives

Rising Star

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WINNER: Trang Nguyen

Entered by: Telegraph Media Group

In a category brimming with talent, Trang impressed the judges with her early leadership qualities, especially her ability to share her learnings with others both within her own organisation and within the wider industry, notably her work with Brixton Finishing School. Her star qualities are already receiving internal recognition at The Telegraph and the jury is delighted to also announce her as the winner of this year’s Rising Star Award.

HIGHLY COMMENDED: Ollie Corfe

Entered by: Telegraph Media Group

Sales Person of the Year

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WINNER: Fleur Rollet-Manus

Entered by: Telegraph Media Group

A true force of nature, with an incredible strategic mind that she utilises to the full. Her results speak for themselves, but her personal ethos must be noted. Her commitment to building meaningful relationships is key, because as she noted “Success isn’t just measured in revenue!”

HIGHLY COMMENDED: Jack Scarr

Entered by: Times Media

The AOP Award for Inspiring Local Journalism

Sponsored by:

Google News Initiative
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WINNER: Helena Vesty

Entered by: Manchester Evening News

In a very strong, competitive category, this winner took two stand-out local issues and delivered a high level of meaningful change through their tireless investigative journalism. They successfully used diverse digital channels to amplify their story and, in doing so, they took a local issue and affected change on a national level.

Team Excellence Awards

Advertising Operations Team of the Year

Sponsored by:

Google News Initiative
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WINNER: Mail Metro Media

The jury were impressed by the sheer breadth and volume of work being carried out by this relatively small team – which is constantly evolving its approach to keep up with the ever-changing digital landscape.

Audience Development Team of the Year

Sponsored by:

Google News Initiative
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WINNER: Metro

This entry demonstrated the spirit of what audience development is all about. With a multichannel approach on and offsite, this winning team delivered a joined-up approach that bought editorial and data together to focus on delivering strong results.

Editorial Team of the Year: B2B

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WINNER: ENDS Report

Entered by: Haymarket Media Group

Earning unanimous support from the jurors, this team focused on quality investigative journalism that influenced policy whilst building engagement. These changemakers created buzz and demonstrated real industry leadership that served their audience well.

HIGHLY COMMENDED: edie

Entered by: Faversham House Ltd

Editorial Team of the Year: Consumer

Sponsored by:

Google News Initiative
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WINNER: Radio Times

Entered by: Immediate

This entry modernised a 100 + year old brand for digital, reduced dependence on traditional SEO and showed an impressive cross-platform strategy and results on TikTok and YouTube.

Product Development Team of the Year

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WINNER: What Car?

Entered by: Haymarket Media Group

This entry demonstrated a strong collaboration between two companies in a competitive space, delivering impressive results with a seamless user experience.

Sales Team of the Year

Sponsored by:

Google News Initiative
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WINNER: The Telegraph

Entered by: Telegraph Media Group

Our judges were impressed by the Telegraph team’s strong commitment to nurturing talent and of course by the strong growth in revenue they have successfully delivered by diversifying and innovating their commercial offering.

Publishing Excellence Awards

Best Creative Solutions Led / Content Marketing Campaign

Sponsored by:

Google News Initiative
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WINNER: Helping Great Rail Journeys To Embrace Digital

Entered by: Telegraph Media Group & Great Rail Journeys

This campaign’s success relied on effective collaboration with the client, the influencers, and the production company and a thoughtful use of creative assets. Our jury were impressed by the obvious deep understanding of the audience at the root of the campaign’s success, which also benefited from being implemented across platforms. And it’s always good to see the successful conversion of a print advertiser to the advantages of digital.

HIGHLY COMMENDED: News UK/Movember, The Real Face of Men’s Health

Entered by: News UK

Best Digital Publishing Innovation

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WINNER: The AI-Assisted Reporter

Entered by: Newsquest

This organisation took a brave, bold position that has proved to be transformative. Along with very strong results, this innovation reinforced traditional journalistic values by enabling better investigative work powered by the tools of the future. When an editorial team is actively advocating for AI then you can see just how transformational this innovation has been.

Best Diversification of Commercial Strategy

Sponsored by:

Google News Initiative
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WINNER: WTF Talent

Entered by: The Race Media

This entry was brave to pivot to talent space with no previous experience and smart to identify that this was the space brand were moving into, with steady revenue growth and returning clients.

Best Media Technology Partner: Audiences

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WINNER: Utiq

A great entry, this entry utilised telecommunications data to solve the post-cookie challenge, focusing on privacy while driving performance.

Best Media Technology Partner: Revenues

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WINNER: News UK’s Nucleus Narr(ai)te, Powered By illuma

Entered by: illuma

This winner delivered a new resolution to the brand safety challenge, connecting quality journalism with bottom-line performance and recovering lost revenue with a smart solution. The judges were impressed by the tech solution’s consideration of full context and of media specific tone of voice and style and the strong engagement metrics they delivered.

Best Publisher-led Social Good Initiative or Campaign

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WINNER: Big Issue & Specsavers "Vision for Change”

Entered by: Big Issue

This entry had a deep human resonance and genuinely helpful function of providing eyecare to the homeless and those in poverty. A truly worthwhile campaign and incredible initiative for the future.

Best Research / Insight Project

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WINNER: Youth: A Newsworks Study

Entered by: Newsworks

Newsworks used really innovative methodologies to provide highly important insights and challenge common misconceptions, in a project that the jury could see has the potential to positively influence the future of digital news publishing.

Best Use of Audio

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WINNER: Ukraine: The Latest

Entered by: Telegraph Media Group

The community built by this podcast and continued engagement, even in the face of real sadness for the team, is commendable. Translation into Ukrainian and Russian aims to bring news of the conflict to a wider audience.

HIGHLY COMMENDED: The Women’s Running Podcast

Entered by: Anthem Publishing

Best Use of Data

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WINNER: The Telegraph: Automating The Fusion Of Survey And Analytics Data To Identify Growth Opportunities

Entered by: Telegraph Media Group

Our jury commented that The Telegraph have set the standard for using data, delivering with an innovative approach and a solution that could be scale-able throughout the organisation, delivering a clear impact on revenues.

HIGHLY COMMENDED: TechFinitive.com: Data-Driven Publishing: Leveraging Audience Insights to Power ABM Success & Sustainable Journalism

Entered by: Engage Media Group (TechFinitive.com)

Best Video Strategy

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WINNER: Radio Times

Entered by: Immediate

This category was very highly contested – one of the toughest discussions for our jury – but the unanimous winner is The Radio Times, for building on their early success in video, bravely pivoting to a strategic community-first approach which will build a foundation for the future success of the business.

The AOP Employer Excellence Award

Sponsored by:

Google News Initiative
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WINNER: Empowering Inclusion As A Certified Disability Confident Employer

Entered by: Haymarket Media Group

This entrant stood out for embedding inclusivity into the fabric of their organisation, improving accessibility, and supporting employees in a culture that values difference.

Grand Prix

Best Online Brand: B2B

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WINNER: Campaign

Entered by: Haymarket Media Group

This brand refuses to rest on their laurels and they continue to build on a successful pivot to digital. The judges were impressed by the boldness of lowering the paywall, as well as the strong engagement metrics, and a bespoke approach to working with partners. An all-rounder, the breadth of approaches the brand is taking and the success they’re seeing in all areas is to be commended!

Best Online Brand: Consumer

Sponsored by:

Google News Initiative
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WINNER: SheerLuxe

The strategic vision and innovation of this brand blew us out of the water – consistent growth of audience and output, with multiple touchpoints all fantastically executed. Such an impressive entry!

Small Digital Publisher of the Year

Sponsored by:

Google News Initiative
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WINNER: whynow Media

A true small digital publisher with content across multiple platforms, and impressive audience numbers.

Best Digital Publishing Company 2025

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WINNER: Independent Digital News & Media Ltd

Over the past year, Independent Digital News & Media Ltd (IDNML) has Invested in research, data, and talent to ensure continued growth in audiences, engagement, and revenues – both in the UK and in the US and internationally. Our Digital Publisher of the Year winner has demonstrated how to balance commercial success with impactful journalism – IDNML continues to build its reputation as an innovative and forward-thinking digital publisher.