Trang Nguyen is a force of nature. From entry-level to manager in under three years, she's mastered AdOps, driven revenue, spearheaded major projects, mentored young professionals and championed team excellence.

Trang's impact on The Telegraph's AdOps team since joining in 2022 has been transformative. Entering with no prior office experience, she faced a steep learning curve: a restructured, understaffed team taking on expanded responsibilities, including campaign planning and account management in addition to traditional AdOps.

Despite all this, Trang excelled. She quickly mastered the technical aspects of AdOps, embraced new responsibilities in account management and was entrusted with the fastest-growing agency patch. Within a year, her expertise led to a promotion to Senior Campaign Planning and Operations Executive, where she independently managed the highest-spending agency patch.

Trang's contribution extends far beyond individual performance. She became a vital trainer for new starters, ensuring consistent quality during a period of expansion. Her approach to account management became a gold standard within the Commercial organisation. Under her management, working closely with the Sales Business Partner, her agency patch grew investment 17% YoY and was responsible for 40% of the total Digital spend in 2024.

In 2024, Trang proactively sought advanced technical training, leading to her spearheading the onboarding of two major vendors, generating £277k in incremental revenue and opening a new revenue stream. Furthermore, Trang has been a key player in innovation projects: she helped develop a new creative format which has since doubled the spend on the CRM offering.

What makes Trang an exceptional team player is that she shares everything she learns. She mentored three AdOps Executives and took part in Speed Mentoring at Brixton Finishing School, an organisation that helps underrepresented groups gain skills and opportunities in Creative, Media and Tech.

Trang's proactive nature, problem-solving skills, and unwavering team spirit make her a clear winner for the Rising Star Award.

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