Following the closure of The Telegraph’s former content division, the new Partnerships team was still finding its feet; budget targets loomed, key agency relationships had stalled, and they were struggling to carve out their new unique identity in the media landscape.

At the same time, Fleur Rollet-Manus, after eight years in her previous role was made redundant overnight, via text, with no warning.

But grit and resilience prevailed.

Fleur joined The Telegraph with a mission: to reignite dormant agency relationships, push digital innovation and grow brand partnerships. And she did just that and more!

Fleur knew that rebuilding core agency relationships would take more than a friendly face – it needed bold thinking, storytelling and an unwavering drive to innovate.

She didn’t just meet expectations in her first year – she redefined them. She unlocked spending from agencies that hadn’t invested in years, subsequently doubling their spend. She brought legacy print clients into the digital age, securing a UK supermarket’s first digital partnership by aligning their member acquisition goals with The Telegraph’s subscriber-first strategy. She also pitched and exclusively won an international airlines first-ever interactive 3D map, showing the day-to-night allure of Dubai during Ramadan. For a separate UK supermarket, she developed a Christmas charity campaign featuring a live donation tracker, something they had long wanted to achieve but lacked the right partner to execute - driving £2 million in contributions.

These successes built credibility, leading an untapped retail client to trust The Telegraph with their brand repositioning. Using first-party data, Fleur identified that home renovations were a top priority for the audience. Fusing this data with creativity and innovation, she led a shoppable video series idea, driving a a huge uplift in brand consideration, causing the hero products featured to sell out.

With a second international airline, now The Telegraph’s largest partnership client, she identified an opportunity to deepen their understanding of audience sentiment. Fleur’s strategy used first-party data insights, offering an exclusive sentiment tracker as part of an incentive package, resulting in an increase in annual spend

Within a year, Fleur became the top-performing salesperson, exceeding targets YoY by 200%. She unlocked new revenue streams, led groundbreaking digital-first campaigns and revived relationships with agencies. She also secured the floor’s largest commercial deal, unlocked four dormant agencies and reignited key verticals including retail, luxury fashion and EVs. She was also responsible for increased investment increase from a national tourism organisation and secured major campaigns with several of the UK’s leading supermarket brands. Fleur’s passion for innovation saw her introduce media firsts for clients.

Beyond the numbers, Fleur brought together production, design and digital teams to inspire and lead them into creating boundary-pushing digital activations, innovations and partnerships that everyone can be proud of, significantly boosting team morale.

She’s fused external and internal relationships with a visionary approach to spark real creativity and success.

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