AOP News | Ask the Associates

Eight ways to make your video and audio content unforgettable

In an increasingly crowded marketplace, the competition for attention is tougher than ever. And as the media landscape continues to fragment, creating quality content is no longer enough. You have to be able to reach the right audiences, in the right way, and at the right time. So, what should premium publishers be doing to make sure that their content stands out from the crowd? Here are eight expert tips from the AOP Associates to ensure that your video and audio content is captivating your audience.

AOP News | Ask the Associates

The alchemy of audience trust

Audience trust has always been important for publishers, but as AI ramps up the speed and virality of misinformation and disinformation, it is increasingly critical to make sure that foundation is solid. We reached out to our Associate partners to discover what they considered to be the key factors in building trust with your audience. From privacy management, to a streamlined ad experience, to fact-checked and reliable content, here are the eleven areas that should be top priorities for publishers right now.

AOP News | Ask the Associates

Inspiration in action: Eight publishers who are leading the way in 2025

When you’re jumping from deadline to deadline, it’s easy to lose sight of the remarkable achievements happening all around us. But recognising the great work being done across the industry is vital – both to celebrate the trailblazers pushing the boundaries, and to inspire us all to new heights. To uncover the digital publishers delivering stand-out, innovative work, we reached out to our Associate partners to discover who’s raising the bar with their approach…

AOP News | Ask the Associates

The road ahead: Expert predictions for digital publishing in 2030

Given the rate of industry-wide transformation we’ve seen over the past few years, what will digital publishing look like in 2030? Will we see the same continued pace of change? What new challenges will emerge?

AOP News | Ask the Associates

Is your team ready for the technology of the future?

Technology is evolving rapidly, and it likely isn’t an overstatement to suggest that the workplace in ten years’ time will look radically different. At last month’s AOP CRUNCH: AI-volution and the opportunities for digital publishers, it was clear that regardless as to whether you thought AI was a saviour or a destroyer, now is the time to lean in. Experimenting now is the key to remaining ahead of the curve and also to playing a foundational role in shaping how these technologies develop.

AOP News | Ask the Associates

Breaking down barriers: Five ideas for more inclusive digital publishing

More content is being consumed digitally than ever before – but how inclusive is the digital publishing sector? We reached out to our Associate partners to get their perspective on what single, impactful step digital publishers could take to ensure that ED&I is baked into their organisation and to support the development of a more inclusive industry.

AOP News | Ask the Associates

Thirteen steps in your journey to revenue diversification

To understand how digital publishers can take advantage of this tumultuous environment, we asked our Associate partners what they saw as the key to success when it came to developing new revenue streams. Here are thirteen ideas to help you adopt an innovative, entrepreneurial spirit and uncover new opportunities to open new avenues for revenue.

AOP News | Ask the Associates

The science behind crafting sticky content that engages your audience

In an age where consumers have a wealth of media competing for their attention, you need your content to be ‘sticky’: to catch the audience’s attention, to engage their interest, to encourage them to return to your content time and again. But what can digital publishers practically do to increase the stickiness of their content? Eleven of our Associate Members shared their top tips to help you deliver the maximum return on your work.

AOP News | Ask the Associates

A publisher’s guide to engaging members

Every publisher is trying to move their users along the engagement funnel - from those who stumble across your post online, to your casual users who dip in and out of content, to your super users who are most likely to invest in a subscription or membership. However, once you’ve got people into that super user group, what does it take to keep them there? How can publishers make sure they’re delivering value to their most engaged users?

AOP News | Ask the Associates

Nine tips to help you navigate the social platform disruption

Hardly a day goes by when one social platform or another doesn’t make news. Twitter is facing a steep slump in ad revenues following a mammoth erosion of advertiser trust. The USA is currently considering legislation to block TikTok, whilst the UK and Australia have recently banned the app from government devices. As users flock to other apps, new platforms are rapidly emerging, but whether they’ll have any staying power remains to be seen.

AOP News | Ask the Associates

Six opportunities you might be missing to free up resources in your team

Many digital publishers are finding themselves challenged to do more with less. And the most valuable resource, time, is always in short supply. So how can you free up more resources and time to allow your team to dedicate their efforts to developing new product or revenue opportunities? Six of our Associate partners shared where they thought you could automate processes to be more effective with your resources.

AOP News | Ask the Associates

How to streamline your digital publishing business in response to an uncertain economic climate

If you’re predicting a tightening of purses or a squeeze on your resources and bandwidth, then you’re not alone. We’ve collected a selection of helpful tips and ideas to help digital publishers streamline strategies, identify new avenues for innovation, and ensure they’re putting their best foot forward in 2023.

AOP News | Ask the Associates

Six revenue opportunities you could be missing

The pandemic highlighted the vulnerability of relying too heavily on a single revenue stream. And as we adjust to an increasingly cookieless world and to the rise of new formats for audiences to engage with, there are a wealth of opportunities for digital publishers to diversify their revenues. But what could you be missing?

AOP News | Ask the Associates

Five approaches to developing more intelligent metrics

What can publishers do to maximise their strategies and ensure that all parties get the experience they need? Here are seven tips from our panel of expert Associates to help you develop a seamless advertising experience.

AOP News | Ask the Associates

Ten paths to regaining control of the identity narrative

As the industry shifts to accommodate data privacy regulations and the demise of third-party cookies, advertisers are increasingly looking for reliable ways to connect and engage with their primary audiences, opening the door for publishers with detailed understanding of their audiences to take a more prominent role within the ecosystem. Discover ten top tips to help you leverage the strength of your quality publishing environment in the new world of privacy and identity

AOP News | Ask the Associates

Nine steps for creating a positive advertising environment

What can publishers do to maximise their strategies and ensure that all parties get the experience they need? Here are nine tips from our panel of expert Associates to help you develop a seamless advertising experience.

AOP News | Ask the Associates

Here’s how to make e-commerce work for your publishing brand

E-commerce can be a huge revenue source for publishers if done correctly- but what’s the key to successfully leveraging e-commerce to grow your publishing brand? We reached out to four experts to get their top tips for integrating e-commerce into your revenue portfolio

AOP News | Ask the Associates

Four expert ideas on how to convert audience engagement to value

As a publisher, your audience is your most precious asset and continually engaging and re-engaging your readers, viewers, and listeners in your content is essential for success. But with big players in subscription content such as Netflix facing challenges, how can you make sure you’re hitting the right notes?

AOP News | Ask the Associates

Twelve ideas to kickstart your product development strategy and drive new revenues

Publishers are putting the focus on product development as they look forward across the next 12 months, according to the latest Digital Publishers' Revenue Index - conducted by the AOP in association with Deloitte. But what do the experts think is the secret to product development that drives revenue for your organisation? Here are twelve ideas to help you revolutionise your product development for 2022 and beyond…

Ask the Associates

Seven tips for more innovative engagement with subscribers

Consumer behaviour has altered drastically over the past year – and will continue to do so as we adapt to new social realities.

Ask the Associates

Six ideas to make your user experience the best it can be

A poor user experience cripples your content strategy. You have to be able to create a slick, hassle-free, – and this is critical - an enjoyable user experience. For the final day of the AOP Publishing Tech Talk, we reached out to our Associates to understand how publishers can go above and beyond to create best experience possible for your audience.

Ask the Associates

Innovations in building audience revenues to inspire your strategies

In times of crisis, people turned to trusted publishers and quality journalism for the latest news and for entertainment during long months of lockdown. And there’s been no sign of this trend slowing. For the third day of the AOP Publishing Tech Talk, we’re exploring how you can diversify and build your reader revenues. And to kick off the day’s discussion, we reached out to our Associates to find out which innovations in reader revenue strategies they most admired…

Ask the Associates

Nine predictions for the future of the programmatic marketplace

New awareness around privacy concerns, audience data, and the end user experience suggest that the programmatic marketplace of 2025 could look radically different. We reached out to our Associate members to get their predictions on how the programmatic marketplace will continue to evolve – and how publishers can prepare accordingly…

Ask the Associates

Seven strategies for publishers looking to take control of their first-party data

Data is one of a publisher’s most valuable assets. And although the cookie has been granted a short lease of life, the focus remains very much on identifying a replacement for third-party cookies. For the first day of the AOP Publishing Tech Talk, we reached out to our expert Associates to hear their top tips to help publishers take control of their first-party data in a post-cookie world…

Ask the Associates

Seven common pitfalls digital publishers face when shifting their focus to first-party data

Last month, Google announced that they would delay the move to block third-party cookies until 2023 – a move that is still sending ripples through the industry as digital publishers re-evaluate their existing strategies.