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AOP News
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We should be more optimistic than ever about the future of publishing
Our MD, Richard Reeves, outlines just why we should be positive going into 2026, and how publishers can prioritise unique connections with audiences to drive a new, strengthened era for publishers.
Published: 09 Dec 2025
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Ten underutilised strategies to deliver enhanced user personalisation
When we talk about personalisation, it’s easy to jump straight to content recommendations. But with the rapid jumps in publishing tech, there’s so much untapped potential that goes far beyond a bespoke sidebar. We reached out to our Associates to discover what publishers should be doing in 2026 and beyond to deliver more comprehensive personalised experiences for their users.
Published: 09 Dec 2025
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AOP CRUNCH: Are curated audiences the future of premium publishing?
It feels appropriate that the title for our last AOP CRUNCH of 2025 was a question. Despite curation being second only to AI in this year’s industry discourse, much of how it works, whether it works, and who benefits remains unanswered. We invited publishers, agencies, and vendors to steer us all closer to a conclusion on curation, but it is clear that the scaffolding is not quite ready to come down and reveal a consensus. Curation remains a broad approach rather than a specific technical solution, and below you will find a range of perspectives on its potential and its pitfalls.
Published: 08 Dec 2025
Author:
Richard Reeves
Industry News
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New CAP Guidance on Less Healthy Food Advertising
The ASA has today published its final guidance for industry on the new rules around Less Healthy Foods (LHF) advertising.
Published: 05 Dec 2025
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Pioneering New Data Service to Deliver Industry First With Earned Media Impact From Major News Titles
Launching today, Newsworthy will allow PR and communications professionals to buy accurate article level data from earned media coverage in influential news media brands for the very first time.
Published: 18 Nov 2025
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UK Ad Spend Forecast to Reach £12bn During this Festive Period
UK advertising spend is expected to increase by 7.3% to a total of £12.0bn in the final quarter of this year, according to the latest Advertising Association/WARC Expenditure Report. The new forecasts, published today, also show that total ad spend is set to rise by 8.2% to £46.0bn during 2025 as a whole and a further 6.6% to almost £50bn (£49.1bn) in 2026.
Published: 30 Oct 2025
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Taboola reveals top UK news stories of 2025
Taboola, the global leader in powering recommendations for the open web, has revealed the most popular news stories of 2025 across its UK publisher network. Former-prince Andrew, Wimbledon, and Netflix’s ‘Adolescence’ were amongst the most popular stories.
Published: 15 Dec 2025
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Avid’s New Demand Platform. Built to Grow Publisher Revenue in 2026
Discover the biggest blockers stopping agencies from investing in direct IO media partnerships and see how Avid’s new Demand Platform is built to fix them. In this session, you’ll uncover insights from 260+ agency professionals, view the first look at the platform, and understand how UK publishers can be part of Avid’s 2026 rollout.
Published: 27 Nov 2025
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SmartFrame Technologies Unveils the World’s First Free, Embeddable Editorial Image Library
SmartFrame Technologies, the London-based company redefining the digital image standard, today announces the launch of SmartFrame Images – the world’s first library of free, high-quality, embeddable editorial images.
Published: 27 Nov 2025
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