Search site

Become an AOP member

More details

Taboola logo new large


Taboola powers recommendations for the open web, helping people discover things they may like.

The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.

More than 14,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions each month. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.

Learn more at and follow @taboola on Twitter.

Disclaimer - Forward-Looking Statements:

eCommerce Native advertising Open Programmatic Subscriptions & membership Video

Taboola Europe Limited Aldgate House, 2nd Floor 33 Aldgate High Street London EC3N 1DL, United Kingdom


Emilie Taboola

Emilie Coalson
UK Marketing Manager

Daniel Ginns
UK Country Manager

Dariya Silko

Dariya Silko
Senior Publisher Sales Manager


Taboola articles

Exclusive: Taboola to sell ads for Apple

Ad tech giant Taboola has struck a deal with Apple to power native advertising within the Apple News and Apple Stocks apps, Taboola founder and CEO Adam Singolda told Axios.

Published: 17 Jul 2024


Taboola Signs Exclusive Three-Year Deal with Mediahuis Ireland to Power Recommendations Across Ireland’s Largest Publisher

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced an exclusive three-year partnership with Mediahuis Ireland, Ireland’s largest media group.

Published: 18 Jun 2024

Taboola and Foundry

Taboola Signs Exclusive Deal with Foundry to Power Content Recommendations Across its Network of Consumer Sites Including Macworld, PCWorld, TechHive, Tech Advisor, and More

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a partnership with Foundry, the media, data, and martech division of IDG, Inc., which garners 28 million monthly visitors.

Published: 29 May 2024

Taboola content 1

Interview with Christian Broughton: How The Independent uses data-driven insights and Newsroom to drive editorial strategy & business outcomes

Publishers are tasked with strategic decisions about exactly what editorial content to create and how to create it in order to engage their entire audience. It’s a big challenge. Recently, our CEO and Founder, Adam Singolda, sat down with Christian Broughton, the Managing Director of The Independent, to hear how they make strategic editorial decisions using data-driven insights.

Published: 07 Oct 2022


It's time for publishers to leverage AI like social media giants do

The publishing industry has undergone a serious transformation in the past five years. It’s moving away from an all-out push for scale and toward earnest efforts to create meaningful relationships built on trust with online readers. It’s not just about eyes on the page. It’s about loyalty.

Published: 07 Oct 2022

Taboola content 3

Why publishers should prioritise personalisation

Ahead of ATS Madrid 2022, Chris Murphy, Group Account Director, Southern Europe at Taboola, outlines why personalisation is key to publishers' success in the face of competition from social media companies and evolving audience tastes.

Published: 07 Oct 2022