Thriving in a first-party digital ecosystem

Lessons from conversations with leading European publishers and broadcasters.

How can publishers win in today’s highly competitive attention economy?

In today’s highly competitive attention economy, how can you balance the interests of your audience and your advertisers to create the best user experience that delivers revenue and value for all parties? We joined Unruly’s Grant Bingham for a roundtable discussion with leading publishers for the last day of the AOP Publishing Tech Talk to better understand what publishers are doing in this space.

Build the most effective monetisation strategy with Ogury

Publishers are trying to find new ways to increase their advertising revenue while retaining users and providing a great experience. That’s why the Ogury Publisher Suite offers exclusive premium brand demand from global brands, high CPMs and incremental revenue through non-intrusive and elegant formats, incremental revenue powered by Ogury white-label solutions. Tune in to this three-minute showcase video guide to learn more.

Identify and optimise your most valuable inventory

Discover new revenue opportunities with Sovrn’s latest tool to identify, target and price your most valuable ad placements. Signal Segments predicts and shares your ad quality scores with buyers to help you strike the best deals.

Private vs Open Marketplaces: the programmatic future according to publishers

According to a report by eMarketer, programmatic ad spending on PMPs surpassed that of the open exchange for the first time in 2020, with predictions suggesting that this flip in power dynamic is here to stay. To understand how publishers can best manage an optimum mix of trading models, we partnered with Unruly’s Reza Amiri-Garroussi for a collaborative roundtable discussion during the AOP Publishing Tech Talk. See the highlights of their discussion here!

Startpagina Chooses Sourcepoint’s Flexible CMP for Consent Optimization

Startpagina’s old CMP contributed to a high percentage of traffic bounced due to a clunky message that didn’t match the streamlined web experience they sought to deliver. They decided to look for a flexible solution to collect consent without sacrificing the user experience.

What publishers need to know about managing consent on AMP

The ability to collect consent on AMP is crucial to monetizing the high volume of traffic driven by mobile and AMP views. Here are some unique challenges and limitations that come with implementing privacy solutions to collect consent in this unique environment.

For publishers: 5 tips for optimising your vendor assessment process

Protecting your website from compliance risk and data leakage should be a top priority, and it all comes down to understanding which vendors are adding value to your site. So how do you know which vendors are right for you? Here are five tips to help guide you.

Ebook: A Publisher’s Guide to Vendor List Curation

Are your vendors putting you at risk of non-compliance and data leakage? This guide covers everything you need to know about vendor list curation, and includes an ad tech vendor assessment scorecard.