AOP News

How we can tackle mis and disinformation as an industry

The publishing landscape is becoming more and more complex, and for consumers, finding and recognising quality content from trusted sources is more challenging than ever.

Industry News

We’ve put purpose before profit, what about the next level of accountability?

Brand spend accountability was in the spotlight at a recent AOP webinar. Managing director Richard Reeves outlines how the industry can move towards a new level of social responsibility.

Protecting and enhancing your first-party data as a publisher

Data is one of your most valuable assets as a publisher. Obviously, you need to have quality content and a great user experience and the myriad of other ingredients that are needed in successful digital publishing. But without a solid of approach to data, your ability to target and monetise your content is significantly hampered. And with third-party cookies on their way out the door, the wealth of first-party data at your fingertips is about to become significantly more valuable still as advertisers look to connect with their audience in a quality publishing environment.

Ogury Launches Header Ad, an Elegant and Non-Intrusive Mobile Format

Ogury, a global technology leader in mobile advertising anchored in privacy protection, is announcing the launch of Header Ad, a premium mobile format, which ensures full-creative visibility while respecting user experience. Ogury’s new ad format is mobile-native, and blends unobtrusively with the header of the mobile website page. This enables marketers to engage users without disrupting their content consumption.

Voice of the Premium Publisher

Good times are no reason to ease up on publishing perseverance

In recent weeks, there’s a sense of ‘mission accomplished’ sweeping across the industry. But welcome as signs of ongoing recovery are, maintaining forward motion is as critical as ever, shares Managing Director, Richard Reeves.

Industry News

UK AD SPEND TO EXCEED £29BN THIS YEAR WITH INCREASED RECOVERY PREDICTIONS

Record £7.9bn ad spend forecast for Christmas period, almost £1bn more than 2020

Ask the Associates

Seven tips for more innovative engagement with subscribers

Consumer behaviour has altered drastically over the past year – and will continue to do so as we adapt to new social realities.

Industry News

TESCO’S CHIEF CUSTOMER OFFICER, ALESSANDRA BELLINI, BECOMES ADVERTISING ASSOCIATION PRESIDENT

The Advertising Association has announced Alessandra Bellini, Chief Customer Officer and Executive Sponsor for D&I at Tesco as its new President.

People Based Marketing: The Missed Opportunity for Publishers

Over the last few years, brands have increasingly turned to people-based marketing strategies to power their campaigns, however many publishers have lagged behind, acting much slower to tap into their first party data sets. As we enter the cookieless future, this roundtable focused on how publishers can maximise their authenticated data, the importance of creating closer relationships with advertising partners, and why it’s vital that a value exchange is communicated directly to consumers. Here are the highlights from LiveRamp’s discussion on People Based Marketing: The Missed Opportunity for Publishers.