Back to Work Winners

For many, Tuesday 4th January represented a return to work after the festive break. New daily data from Ipsos iris provides fascinating insights into website and app performance on specific dates. Following on from our Christmas and Boxing Day analysis, UKOM identifies some of the ‘back to work’ winners, by comparing audience data for the top 100 websites and apps on January 4th with that of the same day the week before.

Boxing Day ‘Knockout’ Performers

New daily data from Ipsos iris provides fascinating insights into online usage on specific dates. Following the Christmas Day analysis last week, today UKOM looks at 26th December and highlights some of the apps and websites in the top 100 that were the knockouts of Boxing Day.

Christmas Day Star Performers

New daily data from Ipsos iris provides fascinating insights into website and app performance on specific dates. The majority of the top 100 websites and apps saw their audiences drop on Christmas Day, as one might expect, but there were exceptions. UKOM picks out some of the star performers by comparing usage to the same day the week before.

Apple’s IOS Privacy Update and Email Newsletters How Publishers Can Adapt

Publishers often find themselves having to respond quickly to major policy shifts by the big tech companies. Apple’s latest privacy update is one such shift and presents publishers with challenges, says Anthony White, Head of UK Publisher Development at Passendo, but also opportunities too.

New Subscriber Acquisition

Welcome to our latest subs special, this time looking at all aspects of new subscriber acquisition. All of the insights and opinions come from leading suppliers to the publishing sector and from senior management at UK publishing companies.

IDG Sweden case real-time ad serving with real-time results

See how IDG Sweden optimised and scaled their newsletter revenue with Passendo.

Ebner Media Group Case from multiple systems to centralised ad management

See how Ebner Media Group redeveloped its B2B newsletter product with Passendo’s ad serving technology

Email AdTech Company Passendo Raise €2.3m to Boost Media Publishers’ Ad Revenues

Passendo, the Email AdTech company that boosts email marketers’ revenues, announces to have raised €2.3 million in a pre-Series A round led by Amsterdam-based VC Newion, together with the UK-based early-stage funding investors FirstPartyCapital.

AOP and Deloitte report 31% growth in total digital publishing revenues in Q3 2021

The latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte has revealed sustained growth in digital publishing revenues in the third quarter of 2021, up 31% from Q3 2020, with 84% of AOP board members reporting positive revenue growth. Don't miss insights from the latest DPRI here: