Boosting Publisher Revenue: The Role of Demand Path Optimisation (DPO) and Split Testing

The digital advertising landscape is in a state of constant flux, with publishers continually adjusting to new realities. A primary factor has been the diminishing role of third-party cookies, especially with Google’s gradual phasing out of third-party cookie support on Chrome. This shift demands publishers explore new avenues to sustain revenue, including Demand Path Optimisation (DPO) and split testing, which offer a way to optimise revenue streams and stay ahead in the competitive digital marketplace.

DV’s 2024 Q2 Quality & Attention Benchmark Report

Digital advertising trends are constantly changing. Advertisers, agencies and publishers benefit from knowing where they stand relative to the rest of the industry. As a trusted measurement provider, DV monitors trillions of media transactions each year to help make the internet stronger, safer and more secure. DV’s Quarterly Benchmark Report provides transparency into key metrics on a quarterly basis so teams can better understand how to optimize for performance and media quality.

Zoopla/Prime Location Improves Yield Management and Operational Efficiencies with DV Publisher Suite

Zoopla/Prime Location ad sales and ad ops teams wanted to remap existing inventory and needed to find the optimal inventory approach from a revenue perspective. Having had success with DoubleVerify (DV) as an inventory quality partner, particularly with DV Publisher Suite (DVPS), Zoopla/Prime Location reached out to DV to find a solution to these challenges. DV recommended utilizing Unified Analytics (UA) — an analytics solution for premium digital publishers that is included as part of its holistic DVPS offering. Download our case study to find out how Zoopla/Prime Location increased their overall revenue and significantly improved their operational efficiency.

Taboola Extends Partnership with Xiaomi’s International Internet Business Arm, Taboola News Powers Recommendations on Xiaomi Products in Many Key Markets Around the World

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced an expanded partnership with the International Internet Business Department of Xiaomi, one of the world’s largest consumer electronics manufacturers.

Member News

Immediate Launches Prism: Next Generation First Party Data Solution

Immediate, home to trusted brands that people love, has announced the launch of Prism, its new full scale first party data solution.

AOP News | Voice of the Premium Publisher

Voice of the Premium Publisher: Spotlight On… Jo Holdaway

Few people in the publishing industry have as storied a career as Jo Holdaway. From her early days in print magazines through the digital transition to becoming Chief Data and Marketing Officer at The Independent, Holdaway has been on the frontlines of change — often leading the charge herself.

Member News

Mail Metro Media Showcases Power of Premium Content

Mail Metro Media has unveiled plans for further premiumisation and audience-first engagement innovation across its portfolio of newsbrands, at its flagship annual event, Upfront & Centre.

Industry News

Applications open for the 2025 Stationers’ Company Warrants

The Stationers’ Company announced today that it is now open for applications for new Warrants and 2025 Warrant renewals.

Why publishers cannot rely on first-party data alone to maintain revenues

In this blog, Danny Holmes, Consulting Lead, Marketing Solutions, explains why publishers need to consider enriching their first-party data with third-party insights.