Jaguar rebrand sees reader interest in carmaker surge over 1,300%

It’s a much-debated concept that there’s no such thing as bad PR, but whether you agree with the sentiment or not, there’s no denying a flurry of negative publicity can certainly increase a brand’s visibility among the general public.

Member News

Immediate breaks new ground in Stella Artois Unfiltered Recipe Integration and video series

Immediate, home to the UK’s most trusted food media brands is partnering on a multi-platform partnership with Stella Artois Unfiltered, creating a video series alongside bespoke recipes and content.  

Google Certified Publishing Partner, Content Ignite

Content Ignite, the publisher-first advertising technology and monetisation platform, is delighted to announce its certification as a Google Certified Publishing Partner (GCPP).

Member News

Magazine brands still hold sway on the path to purchase

Nicola Bates, chief commercial officer, Bauer, shares insight from their latest motors research study into how magazine brands can influence motors purchasing decisions.

US election generates nearly 20x more UK reader interest than Budget

Britain’s fascination with the race for the White House was laid bare last week, with the US election generating nearly twenty times the amount of interest amongst UK readers than our own Budget, data from content recommendation platform Taboola shows.

Industry News

Spend in the Battle of the Festive Ads to Reach £10.5bn

Advertisers are expected to spend a record £10.5bn during the festive season, according to new data released by the Advertising Association (AA) and WARC. This marks a 7.8% increase from last year’s spend of £9.7bn and the investment highlights advertising’s vital role to support businesses, jobs and the economy during the Christmas period.

Taboola’s Creative Shop Surpasses Four Year Milestone, Supporting More Than 800 Top, Global Advertisers Including Bombas, eToro, and NerdWallet; Advertisers See 88% Increases in Conversion Rates in 2024; Offering Sees 43% Increase in Advertiser Campaigns

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a major adoption milestone for the Taboola Creative Shop, the first global program to help brands and media agencies execute and optimize advertising campaigns that run on its network. More than 800 of the world’s top brands and agencies have chosen the Taboola Creative Shop to increase the impact of their Taboola campaigns, driving both brand and performance advertising goals.

Industry News

UK Advertising Reports £108BN Spend in Q2 2024

UK advertising recorded £10bn spend during the second quarter of 2024, marking a 13.4% increase, according to the latest Advertising Association/WARC Expenditure Report. This was just over four percentage points (pp) ahead of forecast owing to stronger-than-expected digital growth and the relatively weak comparable results for 2023. The latest figures now provide a picture for the first half of the year, showing adspend increased 13.5% to £19.6bn in H1.

Member News

Immediate Announces Guljeet Samra as Director of Acquisitions and Social Media

Immediate, home to trusted brands people love, has appointed Guljeet Samra as Director of Acquisitions and Social Media. The newly created role will be focused on developing full-funnel digital marketing strategies and driving customer demand for Immediate’s category leading brands. Immediate’s portfolio includes Radio Times, Good Food, BBC Gardeners’ World and Nutracheck.