Member News

Haymarket Media Group announces the The Real Junk Food Project - Twickenham as its new local UK charity partner 

Haymarket Media Group announces The Real Junk Food Project Twickenham as its new local UK charity partner. The partnership supports their mission of diverting food from landfill, turning it into nutritious meals, and redistributing surplus food to those in need, including the homeless, low-income families, refugees, the elderly, and individuals living in isolation who crave company.

Taboola Signs Exclusive Deal with National World and Axiom Media Alliance (AMA) to Power Content Recommendations Across the National World Network of Regional Sites Including Yorkshire Evening Post and The Scotsman

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, has signed an exclusive multi-year partnership with National World, one of the UK’s largest regional publishers reaching more than 15 million monthly visitors.

Ask the Expert: A publisher perspective with the AOP

Welcome to our latest episode of “Ask the Expert,” where we delve into the dynamic world of online publishing with Experian’s Danny Holmes and Richard Reeves, CEO of the Association of Online Publishers (AOP).

Industry News

CPCA and ICO begin development of world’s first regulator-approved privacy certification for digital advertising

Today, the Coalition for Privacy Compliance in Advertising (CPCA) announced it is working with the Information Commissioner’s Office (ICO) to develop the world’s first regulator-approved privacy certification for digital advertising technology. The groundbreaking initiative aims to clarify how the UK General Data Protection Regulation (UK GDPR) applies to digital advertising, increase regulatory clarity and reduce market uncertainty.

Governance. It’s what we do.

What does the G in ESG stand for?

Navigating the Future of Video Monetisation

Video advertising is shaping the digital landscape. According to IAB UK's AdSpend Study, video now accounts for 61% of digital display, contributing £6.9 billion in spend. This scale presents a sizeable opportunity for publishers to increase revenue through effective video monetisation. However, the challenge lies in standing out in a crowded market by offering exceptional viewing experiences, top-quality content, and innovative advertising opportunities.

Understanding the impact of outcomes data on product strategy and revenue generation

Advertisers typically rely on two types of data to measure campaign impact - initial delivery data (impressions, viewability and increasingly attention data) and performance data (mostly focused on resulting sales numbers). At Brand Metrics, we and our clients feel this approach to data collection can be a somewhat blunt instrument, missing a wealth of deeply informative insight that is found in between these two stages of the ad life-cycle. This is where the concept of outcomes data comes in.

Unlocking Revenue Potential: How Publishers Can Leverage Google’s AI Innovations

The digital publishing landscape is in constant flux, a dynamic ecosystem where capturing and retaining audience attention is paramount. Publishers face mounting pressure to not only create compelling content but also to deliver personalised experiences that resonate with individual readers. Simultaneously, the need to maximise revenue streams in a competitive environment presents a significant challenge. The key to navigating this complex terrain and achieving sustainable growth lies in harnessing the power of AI. Google offers a platform designed to enable publishers to transform their operations, deepen audience engagement, and unlock new monetization opportunities.

How publishers can drive monetisation through audience insights and first-party data enrichment

The writing’s on the wall for third-party cookies, and publishers are left grappling with the big question: How do you maintain ad revenues while understanding who your audience is across fragmented platforms and devices? And let’s not forget the growing pressure to build new revenue streams, like subscriptions and memberships. It’s all going to hinge on data strategies.