Cross-Industry Relationships | Industry News

Updated APL will make programmatic financial transaction audits, more routine.

Improving the ability for advertisers and publishers to carry out financial audits of their programmatic supply chains, the UK’s Cross-industry Programmatic Taskforce has released an update of the Programmatic Financial Audit Toolkit.

Taboola Opens Maximize Conversions AI Bidding Technology to All Advertisers to Drive More Conversions and Lower Campaign Costs; Offering Reaches Milestone Adoption with 100% Increase in Advertiser Campaigns Quarter Over Quarter

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced its performance advertising-focused bidding technology, Maximize Conversions, is now available for all advertisers.

Index Exchange Signs John Tigg as Senior Vice President, Buyer Development, Europe

Index Exchange Inc. (Index), the global advertising supply side platform, today announced the appointment of John Tigg as Senior Vice President, Buyer Development, Europe.

AOP News | Voice of the Premium Publisher

Voice of the Premium Publisher: Spotlight On… Dr Rebecca Whittington

Female journalists face harassment and threats, both online and in the real world, at an alarming rate. This abuse is often shrugged off as “part of the job”, but Dr Rebecca Whittington, Online Safety Editor at Reach, has dedicated her career to proving otherwise. Her ‘Stop the Cycle’ campaign tackles the gendered abuse of journalists through demanding better reporting and support from the police.

Brits ‘jittery’ about money as October budget looms

Readership data from Taboola suggest consumers have become more anxious about their finances since the General Election, with page views for personal finances up 268%

Sustainability Video Series

There is an increased urgency for the advertising industry to reduce its carbon footprint. Tune in as we discuss how to take action and start driving toward a more sustainable future today.

Addressability Video Series

Today’s addressability landscape is constantly shifting. From alternative IDs to Privacy Sandbox, learn what new solutions offer and how to prepare for the future of addressability.

Eliminating MFA Sites: How Marketers Can Protect Campaigns and Ensure Quality Ad Placements

As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can do to protect their ad spend from going to these sites that don’t deliver any valuable outcomes.

Insights from Our Privacy Sandbox Testing

Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) and Topics Privacy Sandbox APIs. One of the commitments we made was to share the results of our testing with our customers and partners, as well as with Google Chrome and the UK Competition and Markets Authority (CMA).