How publishers can harness five key benefits of branded content

New report from Avid Collective details five key benefits of branded content for publishers. By Press Gazette

Taboola Expands Beyond Native Ads with Realize

Taboola, a global leader in delivering performance at scale for advertisers, today announced a new focus beyond native advertising and a powerful new technology platform called Realize.

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Immediate Partners with the GoodNet to Launch Media-First Publisher Sustainability Platform, IM Clear

Immediate, home to trusted brands people love, including Good Food, BBC Gardeners’ World and Radio Times, has announced the launch of IM Clear, a pioneering sustainable advertising platform.

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What’s it like to be a girl today?

Girl Talk, the UK's number one primary-age girls' magazine, aimed at readers aged 7 to 11-years old, celebrates its 30th anniversary this month following its launch in February 1995. To mark this milestone, the magazine surveyed over 1,000 of its readers to reveal the lifestyle, attitudes and aspirations of girls today.

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Immediate’s major investment in multi-media Good Food Test Kitchen supports ambitious growth plans

Good Food, the UK’s number one food media brand, has thrown open the doors to its new purpose-built studio-equipped Test Kitchen, providing a dynamic space to test thousands of recipes, capture stunning photography, and produce engaging videos—powering the brand’s evolution into a true multimedia powerhouse.

Taboola Renews Content Recommendations Deal with Reach PLC, Expanding Deal to Include Header Bidding and Bringing Relationship Into Its Thirteenth Year

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced the renewal of its long-standing partnership with Reach PLC, the largest commercial news publisher in the UK and Ireland. The new multi-year agreement takes Taboola’s exclusive relationship with Reach into its thirteenth year.

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Adelicious partners with Immediate

Immediate, home to trusted brands that people love including Radio Times and Good Food, has partnered with Adelicious, in a deal that brings its full podcast portfolio and any new future shows to the network.

Content Ignite Launches Version 2 of Publisher Health Checks to Boost Website Performance

Content Ignite, a leader in digital publishing solutions, is excited to unveil Version 2 of its Publisher Health Checks, a powerful tool designed to help publishers maximise website performance, increase revenue, and enhance user experience.

Taboola reveals top UK and global news stories of 2024

Taboola, the global leader in powering recommendations for the open web, has revealed the most popular news stories of 2024 across its UK and global publisher networks. Taylor Swift, Dune: Part Two, and the health benefits of sleep were three of the most read about subjects globally, while newly trending topics such as Ozempic generated tens of millions of page views