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PubMatic

PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future.

In a fast-moving, ever-changing industry, we partner with Publishers to understand your unique needs and help you leverage the tools you need to improve the monetization potential of your properties. Our ad decisioning and automated selling products empower publishers with independence and access to unique demand, while maintaining a strict commitment to transparency and quality. Publishers face a changing and uncertain world where technology and consumer behavior are evolving rapidly, with a need to consistently engage and retain audiences. In this increasingly complex and
fragmented ecosystem, publishers need partners who will put them in the driver’s seat, delivering superior revenue while increasing operational efficiency for their teams and quality experiences to their users. PubMatic helps deliver value by allowing publishers to maximize revenue and control how their inventory and audiences are accessed.

Ad serving Brand Safety Clean rooms Data management platform eCommerce Measurement & analytics Mobile & apps Native advertising Privacy compliance Private Marketplace Supply side platform Sustainability tool - auditing & optimising Verification tools Video

Level 2, 82 Dean Street, London, W1D 3SP

harpreet.kallah@pubmatic.com

http://www.pubmatic.com

Contacts

Harpreet Kallah
Senior Marketing Manager
harpreet.kallah@pubmatic.com

Babs Kehinde
Senior Director, Publisher Development
babs.kehinde@pubmatic.com

Jacqueline Boakye photo

Jacqueline Boakye
RVP, Customer Success EMEA
jacqueline.boakye@pubmatic.com

Resources

The Evolution of commerce in media RIGHT

The Evolution Of Commerce Media In Europe

Commerce media has undoubtedly been one of the most eagerly-discussed emerging sectors in the advertising industry over the last year. Global and local brands are keenly exploring how to advertise through the channel, given that it offers marketers a method of meaningfully demonstrating return on investment (ROI), thus fulfilling the “closing of the loop” between media spend and actual sales data, which has become particularly prevalent against the backdrop of identifier deprecation across display and mobile environments.

Published: 19 Sept 2023

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The Supply chain of the future LEFT 1

The supply chain of the future

The next evolution of ad tech is upon us, and as a pioneer and technology innovator PubMatic is at the forefront of helping publishers, advertisers, and data owners navigate the programmatic ecosystem. In this new report, ‘The Supply Chain of the Future,’ we outline the current and future state of digital advertising and provide practical insight to guide marketers and content creators to better business outcomes, whatever economic, regulatory, or privacy changes may come.

Published: 19 Sept 2023

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What is responsible media LEFT

What is responsible media?

In our new report, produced in partnership with Digiday, you’ll get insights on what responsible media means and how it works. Experts discuss what investing and building a sustainable — and equitable — advertising supply chain for the future requires and how ad tech is helping advertisers, agencies and publishers solve these challenges.

Published: 19 Sept 2023

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GREATER TRANSPARENCY WILL BRING MORE SPEND TO CTV/OTT

Demand is soaring for quality CTV programming and advertisers and publishers both stand to benefit. What’s needed to take programmatic streaming revenues to the next level? Data-driven transparency that gives buyers the confidence they can reach the audiences they desire, across content and screens. New research from PubMatic and Advertiser Perceptions highlights the opportunity that transparency brings to both advertisers and publishers on CTV media inventory. 

Published: 07 Oct 2022

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HOW EMEA PUBLISHERS ARE SOLVING IDENTITY RESOLUTION IN 2022

The deprecation of third-party cookies and Apple’s new user privacy updates have prompted web and mobile app publishers to prioritise reinventing their audience addressability strategy in 2022. This new PubMatic infographic explores: * The current ID offerings and how they work * The top tactics that have emerged for publishers in EMEA * Best practices and qualities to look for in vendors to prepare for post-cookie addressability

Published: 01 Feb 2022

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Pub Academy

VIRTUAL PUBACADEMY: THE RETAIL MEDIA ECOSYSTEM EXPLAINED

Retail media is going to be one of the biggest areas of growth over the next several years. In this session, the leading industry experts will share an overview of the retail media landscape in Europe today and sharing best practices.

Published: 01 Feb 2022

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