ProOps Consulting

ProOps Ads Tracker, the flagship product from ProOps Consulting, is built for publisher ad ops teams that live in Google Ad Manager.

Every morning it pulls yesterday's GAM reporting data through a read-only service account, compares campaigns, revenue, and inventory against rolling baselines, and ranks what needs attention first. The briefing lands in Ads Tracker HQ and in a Chrome sidepanel next to the GAM session. The publisher keeps the keys. Ads Tracker does not write to the network.

What AOP members typically use it for:

• Direct-sold lines that are already short on day one, not the Tuesday a weekly review would have caught them
• Programmatic revenue that dipped against baseline before anyone exported a report
• Ad units that went quiet while the rest of the page still looked fine
• Deals whose start date has passed and the buyer has not accepted

Setup is only a read-only service account, and optional exclusions. First briefing is the next morning. Pricing is USD $249 per month per GAM network, three seats included, extra seats USD $49. 30-day trial with no card or long-term commitment.

We work with publishers in Canada, the US, and Europe, and soon-to-be expanding elsewhere. The product is the same in every region: one coordinator, one morning list, worst first.