Association of Online Publishers

Piano

Piano’s Digital Experience Platform empowers organizations to understand and influence customer behavior. By unifying customer data, analyzing behavior metrics and creating personalized customer journeys, Piano helps brands launch campaigns and products faster, strengthen customer engagement and drive personalization at scale from a single platform. Headquartered in Amsterdam with offices across the Americas, Europe and Asia Pacific, Piano serves a global client base, including Air France, the BBC, CBS, IBM, Kirin Holdings, Jaguar Land Rover, Nielsen, The Wall Street Journal and more. Piano has been recognized as one of the fastest-growing, most innovative technology companies in the world by World Economic Forum, Inc., Deloitte, American City Business Journals and more. For more information, visit https://piano.io/

Data tools Measurement & analytics Open Programmatic Privacy compliance Site performance Subscriptions & membership

1 Kingdom St, London W2 6AE, United Kingdom

rupert.knowles@piano.io

https://piano.io

Contacts

Rupert Knowles
rupert.knowles@piano.io

Alisdair Jones
alisdair.jones@piano.io

James Beevis
james.beevis@piano.io

Resources

How to win the post part future

How to Win the Post-Third-Party Future

A generation after the dawn of the Information Revolution, the original cookie — in its time a useful tool to help identify users and allow them to pick back up where they left off in research, shopping or consuming content — has been deemed untenable. The problem has less to do with the technology and more to do with what marketers may do with the collected information. With very real threats on privacy like identity theft, location tracking and malware, it’s time for a bold step forward.

Published: 08 Oct 2021

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Is there a future for post

Is there a future for marketing attribution with the demise of third-party cookies?

Since the dawn of internet commerce, online marketing has been driven by the ability to freely use third-party cookies for user analytics, cross-site/behavioral targeting, retargeting and any other sort of data-driven advertising. Marketing attribution has also been heavily reliant on access to limitless consumer data.

Published: 08 Oct 2021

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How to collect more first party data

How to Collect More First-Party Data

If you didn't know what first-party data was before Google announced its plans to end support for third-party cookies, this is your wake-up call. First-party data is an extremely useful resource that allows marketers, publishers, website managers and business strategists to build rich, privacy-friendly profiles of users. Companies use these profiles to build effective engagement campaigns, personalized messaging and advertising experiences that motivate users to take a desired action.

Published: 08 Oct 2021

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How to make more strategic decisions

How to Make More Strategic Decisions With Contextual Data

In its essence, contextual data helps you understand more about your users so you can deliver more personalized experiences to them. For media brands and publishers, contextual data provides deeper insight into onsite behaviors and is described by Gartner as “any relevant facts from the environment,”

Published: 08 Oct 2021

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How progressive profiling helps

How Progressive Profiling Helps Build Rich Audience Segments

Progressive profiling is a method of gradually acquiring zero- and first-party data from your users and slowly piecing together detailed audience profiles using those insights. It allows you to collect data when it’s most relevant to the needs of your business.

Published: 08 Oct 2021

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How can ad tech support publishers

How can ad tech support publishers in preparation for the cookieless world?

Published: 08 Oct 2021

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Lessons learned from the pandemic

Lessons Learned from the Pandemic-Era Subscription Boom

The COVID-19 pandemic served as a catalyst for massive subscription growth, in part because consumers sought quality journalism to get accurate information about the virus. It also accelerated content consumption trends that were already happening. Let’s explore the main highlights across digital engagement, retention and conversion during a year of increased appetite for news content. We’ll also unpack how publishers can use this data to prepare for future shifts in consumer demand.

Published: 08 Oct 2021

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TURBOCHARGING

Turbocharging your reader revenue models, lessons from the coal face

There are many different models and strategies that publishers can use to reach new audiences and drive subscription revenue. In this talk we will look at 9 stats for subscription success and we will also be exploring changes in the industry with Harry Fawkes, Head of Digital Subscriptions at dmg media. Speakers Rupert Knowles, GM @ Piano Harry Fawkes, Head of Digital Subscriptions @ DMG Media.

Published: 08 Oct 2021

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How local and national publications

How local and national publications are transforming their businesses through reader revenue

Publications targeting different audiences will clearly vary in how they approach subscription models. However, there are more similarities than you might think when it comes to how both national and local publications developed their models. Hear Paul Lopreiato, Associate Director of Audience Products and Analytics at Philadelphia and Boston magazines, and Nina La France, SVP, Consumer Marketing & Business Development at Forbes Media, discuss their experiences.

Published: 08 Oct 2021

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How to create better user experience

How to Create a Better User Experience to Convert Fly-by Users into Loyal Subscribers

Encouraging existing customers to make greater use of your website is easier than attracting completely new visitors, and publishers are looking for ways to deepen their relationships with visitors so they stay on their sites for longer and click through to other stories, pages, and videos. If they have visited once or twice, chances are they can be persuaded to come again. That means working out what attracted them to your site in the first place and making sure you give them more of it.

Published: 08 Oct 2021

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How to build user profiles

How to Build User Profiles with a Data Management Platform (DMP) to Increase Subscriber Conversations

If publishers want to convert website visitors into paying customers, they’ll need to master the art of using data to create audience profiles. The digital revolution has forced publishers to rethink their role in the world of media, especially how they make money. To thrive in the future, publishers will need to employ a mix of business models to turn their website visitors into paying customers.

Published: 08 Oct 2021

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Bien ici

Bien'ici - Accelerating digital growth with a privacy-friendly, user-centric strategy

Created in 2015 by real estate industry professionals, Bienici.com is one of France's leading real estate advertising websites, with more than 110 million visits per year on desktop, mobile web and app. Bien'ici brings together private individuals and professionals to share their real estate projects by offering a simplified, immersive and personalized experience that allows users to visualize their future lives.

Published: 08 Oct 2021

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