IMPACT+ work alongside all actors in the advertising chain - from brands, media agencies, and publishers, to adtech and adnetworks that deliver advertising. Building a unified measurement solution for environmental emissions, between all these partners to provide a common methodology and set benchmarks for the entire industry to move towards sustainable advertising. The 3 pillars to reduce GHG emissions for digital campaigns are:
1. Evaluate: Being aware of the environmental impact related to the delivery of a digital media.
2. Reduction: Identifying an implementing optimisations for reduction. This includes the reduction of size and duration of multimedia files and choosing the best strategies for formats, placements, devices and display time.
3. Strategy: Monitoring and gathering insights from the campaigns, prioritising goals and actions by setting GHG reduction targets.Creative optimisation Data tools Measurement & analytics Video Sustainability tool - auditing & optimising
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