AOP News

Calling time on publisher IP theft: an open letter to advertisers and agencies

Sustaining a healthy digital media ecosystem means ensuring equal value for all participants. While better recognition of consumers as data owners has driven vital changes in privacy regulation and cemented a consent-based online value exchange, failure to protect publisher data is still putting future stability at risk.

Member News

Launching HELLO! Happiness, accessible happiness for everyone

To coincide with World Happiness Day on 20th March, HELLO! is proud to unveil the launch of HELLO! Happiness, an ongoing initiative designed to help our community to achieve the one thing they really want - a happy and contented life. Following a year of research and working in partnership with Warwick University’s Professor Andrew Oswald, HELLO! Happiness’s first audience and engagement will be the Pathway to Happiness, a free 10-week subscription with actionable content and measurable results

ID5 Earns Top Data Privacy Ranking from Neutronian as Most Compliant Identity Solution in the Market

ID5, the market-leading identity provider, has earned top recognition from Neutronian, a startup that independently provides verification and ranking of companies and domains based on an assessment of data privacy. Neutronian promotes quality and compliance in the ecosystem and scores the approaches that publisher networks, ad tech platforms, retail media platforms, data providers and brands are taking to implement a high-quality, transparent, and privacy-first identity framework.

AOP News | Awards News

Growing subscriptions with great insights

The subscription economy is booming. In Q4 2022, subscriptions saw the strongest revenue growth for publishers, with an increase of 12.9% year-on-year. Despite cost-of-living pressures, it seems clear that audiences are continuing to prioritise premium content. However, publishers can’t afford to rest on their laurels either: according to a 2022 YouGov study, 29% of Britons had cancelled at least one subscription in the month prior and 91% hadn’t made any new subscription commitments in the same time period. Globally, consumers are cancelling subscriptions almost twice as fast as they are taking on new ones.

mediarithmics announces the arrival of new hires in UK with growing commercial organisation.

mediarithmics, the next-gen (CDP) customer data platform that helps leading media, retailers and consumer data-centric brands, announces the arrival of Kourosh Ayrom (Business Development Director) and Adam Saunders (Customer Success Manager) within the Northern Europe team. Both will report to Philip Raby, General Manager Northern Europe. They will both be focused on signing new customers and developing existing relationships and opportunities with existing international clients including Channel 4, UKTV, AutoScout24, Digicel, TV Azteca and many more.

Member News

Immediate Media Co's olive magazine innovation gives readers instant access to tailored video content

The March issue of olive magazine’s showcases an innovative redesign including the launch of fully interactive videos embedded into feature pages accessible via QR codes. The new design is introduced with streamlined interactive elements offering seamless clips for readers to further explore the venues and topics featured, alongside seasonal spring food ideas and a showstopper cover of an exclusive pink grapefruit cheesecake tart recipe.

AOP News | Awards News

Six pieces of advice every team leader should keep top of mind

Leading a team is a challenge. Being a good team leader is even harder. The AOP Digital Publishing Awards judges share their advice for team leaders looking to improve the way they manage their teams and create a collaborative environment that allows individual strengths to shine through.

Member News

Immediate Media Co add to their Disney magazine portfolio with the launch of new Encanto magazine

Immediate Media Co, the special interest content and platform company, is launching a new Disney magazine, Encanto magazine, filled with the magic of Casa de las Madrigal and the adventures of Mirabel and her extraordinary family.

3 trends that will transform the UK digital landscape in 2023

Index Exchange spoke with Matterkind and Warner Bros. Discovery about scaling programmatic efficiency and the three trends that will change UK digital advertising in 2023.