AOP News

AOP CRUNCH: Are curated audiences the future of premium publishing?

It feels appropriate that the title for our last AOP CRUNCH of 2025 was a question. Despite curation being second only to AI in this year’s industry discourse, much of how it works, whether it works, and who benefits remains unanswered. We invited publishers, agencies, and vendors to steer us all closer to a conclusion on curation, but it is clear that the scaffolding is not quite ready to come down and reveal a consensus. Curation remains a broad approach rather than a specific technical solution, and below you will find a range of perspectives on its potential and its pitfalls.

AOP News

Understanding the next chapter of digital publishing - Take part in our survey

The digital publishing industry is developing at breakneck speed in response to changes in technology, advertiser requirements, and societal change. We would be very grateful if you would just take a few minutes to take part in this short survey which is designed to build a picture of how publishers and the tech companies working with them are evolving product, editorial, sales and business strategies to build successful growth.

AOP News

Finding Your Voice: Secrets of Successful Audio and Video Content Strategy from AOP CRUNCH

At the AOP, we’re lucky to count genuine publishing pioneers amongst our members, hailing from the days when the great tech disruptor was the printing press. Now, publishers must be interdisciplinary, taking what once filled newspaper pages and disseminating it across social media, video platforms, podcasts, and wherever else audiences spend their time.

AOP News | Research

Digital Publisher Revenues continued to climb in Q2 2025, data from AOP and Deloitte reveals

The latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte reveals more solid revenue growth, with total Q2 2025 revenues of £165.40 million, up by 3.43% year-on-year (YoY). However, the data suggests that revenue growth isn't evenly distributed, with only slightly more than half of respondents (54%) reporting growth in their revenues during Q2 2025.

AOP News | Ask the Associates

Stay curious: 12 ‘Back to school’ training suggestions for digital publishers

It’s September, which means it’s back to school for the kids, and back to the office for the rest of us. But, of course, every day is a learning experience; the need to continue developing your skills doesn’t stop when you leave formal education.

AOP News

“It’s only tokenism if you stop”: How wider perspectives lead to inclusive narratives and engaged audiences

Publishers are nothing without their audiences, and audiences become nothing without growth. Yet publishers often fall in the trap of serving the same people with the same content until it all runs dry. A lack of internal diversity trickles down into a lack of diverse output, resulting in missed opportunities to serve a wider audience and enrich the experience of existing audiences with fresh perspectives.

AOP News

The AOP’s response to Google’s Site Reputation Abuse Policy: the wrong solution to a real problem

When Google announced its Site Reputation Abuse Policy last year, the AOP’s recommendation was to pause its rollout until publishers had been consulted on its criteria and its impact on commercial revenues. At the time, the policy barred third parties from running commercial pages on publisher websites with little or no oversight, to “piggyback” off the search reputation of the primary domain.

AOP News | Research

Q1 2025 Saw Largest Increase in Digital Publisher Revenues Since Pandemic, AOP and Deloitte Reveal

The latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte reveals the largest year-on-year (YoY) revenue growth in the post-pandemic period, with total revenues increasing by 9.27% compared to Q1 2024. With the exception of display advertising and classifieds, all revenue categories showed significant growth, resulting in total Q1 2025 revenues of £166.94 million.

AOP News | Ask the Associates

Eight ways to make your video and audio content unforgettable

In an increasingly crowded marketplace, the competition for attention is tougher than ever. And as the media landscape continues to fragment, creating quality content is no longer enough. You have to be able to reach the right audiences, in the right way, and at the right time. So, what should premium publishers be doing to make sure that their content stands out from the crowd? Here are eight expert tips from the AOP Associates to ensure that your video and audio content is captivating your audience.