AOP News | Awards News

AI in digital publishing: Four use cases and four essential learnings

The findings from the 2026 Digital Publishing: Outlooks and Priorities report shows that publishers are maturing in their use of AI to improve operational effectiveness. But what initiatives are proving most successful? And what are they learning from the process? Here are four areas where our AOP Awards jury are reaping the benefits of strategic AI integration – and four essential learnings to keep in mind.

AOP News | Ask the Associates

The attribution solution: Eleven ways publishers can demonstrate impact to advertisers

How do you prove the ROI on advertising? Premium publishers are increasingly looking beyond CTR and impressions in order to demonstrate the value of advertising in premium environments. But demonstrating attribution – and making sure your claims are bullet-proof – is a challenge in and of itself. We’ve gathered expert advice from across the digital publishing industry to help you show your advertising partners where their money is going – and exactly how and why it’s delivering against their desired outcomes.

AOP News | Awards News

Digital publishing’s pioneers: A non-exhaustive list

As we prepare for the AOP Digital Publishing Awards (open for entry until March 12!), we’ve gathered the receipts that prove that digital publishers in the UK are at the top of their game – and to inspire your next innovative strategy within your own organisation.

AOP News | Research

Digital Publishers Firmly Focused on Growth as Attitudes to AI Mature, AOP Survey Reveals

The Association of Online Publishers (AOP) has released the ‘Digital Publishing: Outlook and Priorities for 2026’ report, summarising findings from its annual survey of digital publishers and solutions providers. The report reveals a strong focus on growth for the year ahead among digital publishers, while ESG initiatives continue to be deprioritised, and attitudes to AI are maturing.

AOP News

AOP Awards: 5 minutes with… Jacqui and Chris

Ahead of the March entries deadline for the AOP Digital Publishing Awards, InPublishing sat down with co-chairs Mail Metro Media’s Jacqui Merrington and TechFinitive’s Chris Cannon to get their thoughts on the state of the digital publishing sector – including emerging challenges and opportunities and where publishers should be focusing their attention. 

AOP News | Awards News

AOP Digital Publishing Awards 2026 open for entries

The Association of Online Publishers (AOP) has announced its prestigious annual awards are now open for entries. The Digital Publishing Awards have returned, including three new categories for 2026, to celebrate the individuals and teams working to create, deliver, and monetise quality online content.

AOP News | Research

Digital Publisher Revenues Hit Third Quarter of Consecutive Increases, AOP and Deloitte Data Reveals

The latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte reveals that participants’ revenues grew by 4.24% year-on-year (YoY), marking the third consecutive quarter of increases. Total revenues for the quarter were £159.73 million, with an even split between publishers that reported revenue growth and those that reported declines.

We should be more optimistic than ever about the future of publishing

Our MD, Richard Reeves, outlines just why we should be positive going into 2026, and how publishers can prioritise unique connections with audiences to drive a new, strengthened era for publishers.

AOP News

Ten underutilised strategies to deliver enhanced user personalisation

When we talk about personalisation, it’s easy to jump straight to content recommendations. But with the rapid jumps in publishing tech, there’s so much untapped potential that goes far beyond a bespoke sidebar. We reached out to our Associates to discover what publishers should be doing in 2026 and beyond to deliver more comprehensive personalised experiences for their users.