Four must-haves for successful media partnerships
At its heart, a media partnership is an exercise in trust. Compelling branded content has to align with two distinct imperatives: the advertiser’s outcomes, and the editorial expectations of the media partner.
Published: 12 Mar 2026
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AOP celebrates the brave, bold, joyful and pragmatic in digital publishing
The digital publishing industry has had its share of gloomy headlines lately — from traffic declines to AI disruption. But as judging begins for this year’s AOP Digital Publishing Awards, Richard Reeves, Managing Director, AOP UK, pauses to celebrate a different side of the industry: the brave, the bold, the joyful and the pragmatic publishers who keep pushing forward despite the challenges.
Published: 09 Mar 2026
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AI in digital publishing: Four use cases and four essential learnings
The findings from the 2026 Digital Publishing: Outlooks and Priorities report shows that publishers are maturing in their use of AI to improve operational effectiveness. But what initiatives are proving most successful? And what are they learning from the process? Here are four areas where our AOP Awards jury are reaping the benefits of strategic AI integration – and four essential learnings to keep in mind.
Published: 25 Feb 2026
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The attribution solution: Eleven ways publishers can demonstrate impact to advertisers
How do you prove the ROI on advertising? Premium publishers are increasingly looking beyond CTR and impressions in order to demonstrate the value of advertising in premium environments. But demonstrating attribution – and making sure your claims are bullet-proof – is a challenge in and of itself. We’ve gathered expert advice from across the digital publishing industry to help you show your advertising partners where their money is going – and exactly how and why it’s delivering against their desired outcomes.
Published: 23 Feb 2026
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Digital publishing’s pioneers: A non-exhaustive list
As we prepare for the AOP Digital Publishing Awards (open for entry until March 12!), we’ve gathered the receipts that prove that digital publishers in the UK are at the top of their game – and to inspire your next innovative strategy within your own organisation.
Published: 18 Feb 2026
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Digital Publishers Firmly Focused on Growth as Attitudes to AI Mature, AOP Survey Reveals
The Association of Online Publishers (AOP) has released the ‘Digital Publishing: Outlook and Priorities for 2026’ report, summarising findings from its annual survey of digital publishers and solutions providers. The report reveals a strong focus on growth for the year ahead among digital publishers, while ESG initiatives continue to be deprioritised, and attitudes to AI are maturing.
Published: 11 Feb 2026
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AOP Awards: 5 minutes with… Jacqui and Chris
Ahead of the March entries deadline for the AOP Digital Publishing Awards, InPublishing sat down with co-chairs Mail Metro Media’s Jacqui Merrington and TechFinitive’s Chris Cannon to get their thoughts on the state of the digital publishing sector – including emerging challenges and opportunities and where publishers should be focusing their attention.
Published: 05 Feb 2026
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AOP Digital Publishing Awards 2026 open for entries
The Association of Online Publishers (AOP) has announced its prestigious annual awards are now open for entries. The Digital Publishing Awards have returned, including three new categories for 2026, to celebrate the individuals and teams working to create, deliver, and monetise quality online content.
Published: 08 Jan 2026
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Digital Publisher Revenues Hit Third Quarter of Consecutive Increases, AOP and Deloitte Data Reveals
The latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte reveals that participants’ revenues grew by 4.24% year-on-year (YoY), marking the third consecutive quarter of increases. Total revenues for the quarter were £159.73 million, with an even split between publishers that reported revenue growth and those that reported declines.
Published: 06 Jan 2026
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