Research

AOP analysis finds content verification technology is a key driver of ad discrepancy

The latest AOP research shows ad discrepancy levels increase by nearly 150% when keyword-blocking tags or brand safety wrappers are present.

Content Verification Guide: How to implement a brand safe strategy

Launched at Digital Trust Forum, the Content Verification Guide highlights key factors to consider when implementing a brand safety strategy.

AOP data finds digital advertising revenues are in decline, but non-advertising revenues are increasing

AOP and Deloitte reveal that revenue from online video and subscriptions is growing, despite an overall reduction in digital publishing revenues in Q2 2019

AOP sees boost in publisher confidence despite revenue decline in Q1

AOP and Deloitte reveal that industry confidence increased by 33% in Q1 2019 compared to Q4 2018, despite a fall in publisher revenue

AOP audit finds ad blocking rates at three-year low, but revenue lost continues to increase

The latest results from AOP reveals publishers are losing more than £18.4m in revenue, despite drop in ad blocking rates

Three-fifths of digital publishers saw business growth in 2018

AOP and Deloitte reveal annual digital publishing revenues increased by 6.8% to £511.5m, driven by strong growth in display and video formats

Display and Subscriptions Continue to Drive Digital Publishing Revenue

AOP and Deloitte reveal publishers’ total digital revenue increased by 6.8% on a 12-month rolling basis to June 2018.

Making the big picture clearer

The AOP is committed to an industry-wide initiative to prove the value of digital ad investment. Here’s why...

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