Research

The latest AOP research shows ad discrepancy levels increase by nearly 150% when keyword-blocking tags or brand safety wrappers are present.

Launched at Digital Trust Forum, the Content Verification Guide highlights key factors to consider when implementing a brand safety strategy.

AOP and Deloitte reveal that revenue from online video and subscriptions is growing, despite an overall reduction in digital publishing revenues in Q2 2019

AOP and Deloitte reveal that industry confidence increased by 33% in Q1 2019 compared to Q4 2018, despite a fall in publisher revenue

The latest results from AOP reveals publishers are losing more than £18.4m in revenue, despite drop in ad blocking rates

AOP and Deloitte reveal annual digital publishing revenues increased by 6.8% to £511.5m, driven by strong growth in display and video formats

AOP and Deloitte reveal publishers’ total digital revenue increased by 6.8% on a 12-month rolling basis to June 2018.

The AOP is committed to an industry-wide initiative to prove the value of digital ad investment. Here’s why...

AOP and Deloitte reveal publishers’ total digital revenue has increased by 5.4% on a 12-month rolling basis to March 2018 with industry confidence also on the up.

New statistics from AOP show the percentage of advertising impressions being blocked has fallen, but revenue loss continues to rise for publishers.