Search site

Become an AOP member

More details

UKOM1

UKOM

UKOM is the organisation that sets and governs the UK industry standard for online audience measurement. Through UKOM’s exclusive partnership from 2021 with Ipsos iris, the UK has a future ready audience measurement proposition across desktop, laptop, tablet and smartphone.

UKOM, c/o IAB UK, 67-68 Long Acre, London WC2E 9JD

ian.dowds@ukom.uk.net

https://ukom.uk.net/

Contacts

Tasneem Ali

Tasneem Ali
Tasneem.ali@ipsos.com

Resources

Christmas day 2

Christmas Day Star Performers

New daily data from Ipsos iris provides fascinating insights into website and app performance on specific dates. The majority of the top 100 websites and apps saw their audiences drop on Christmas Day, as one might expect, but there were exceptions. UKOM picks out some of the star performers by comparing usage to the same day the week before.

Published: 19 Jan 2022

Go
Boxing day

Boxing Day ‘Knockout’ Performers

New daily data from Ipsos iris provides fascinating insights into online usage on specific dates. Following the Christmas Day analysis last week, today UKOM looks at 26th December and highlights some of the apps and websites in the top 100 that were the knockouts of Boxing Day.

Published: 19 Jan 2022

Go
Back to work

Back to Work Winners

For many, Tuesday 4th January represented a return to work after the festive break. New daily data from Ipsos iris provides fascinating insights into website and app performance on specific dates. Following on from our Christmas and Boxing Day analysis, UKOM identifies some of the ‘back to work’ winners, by comparing audience data for the top 100 websites and apps on January 4th with that of the same day the week before.

Published: 19 Jan 2022

Go
Showcase screenshot

Getting the most from UKOM & Ipsos Iris industry audience data

With trust, transparency and standards high on the list of industry priorities, Ian Dowds from UKOM and Tasneem Ali from Ipsos explore with two leading UK publishers the depth of insight available from, and the extra value that can be driven for them by, a comprehensive approach to tagging in Ipsos iris, the new UKOM endorsed industry standard for UK online audience measurement.

Published: 11 Oct 2021

Watch