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UKOM is the organisation that sets and governs the UK industry standard for online audience measurement. Through UKOM’s exclusive partnership from 2021 with Ipsos iris, the UK has a future ready audience measurement proposition across desktop, laptop, tablet and smartphone.

UKOM, c/o IAB UK, 67-68 Long Acre, London WC2E 9JD


Tasneem Ali

Tasneem Ali


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Getting the most from UKOM & Ipsos Iris industry audience data

With trust, transparency and standards high on the list of industry priorities, Ian Dowds from UKOM and Tasneem Ali from Ipsos explore with two leading UK publishers the depth of insight available from, and the extra value that can be driven for them by, a comprehensive approach to tagging in Ipsos iris, the new UKOM endorsed industry standard for UK online audience measurement.

Published: 11 Oct 2021