UKOM
UKOM is the organisation that sets and governs the UK industry standard for online audience measurement. Through UKOM’s exclusive partnership from 2021 with Ipsos iris, the UK has a future ready audience measurement proposition across desktop, laptop, tablet and smartphone.
UKOM, c/o IAB UK, 67-68 Long Acre, London WC2E 9JD
ian.dowds@ukom.uk.net
https://ukom.uk.net/
Contacts
Ian Dowds
ian.dowds@ukom.uk.net
Resources
UKOM December 2022 Digital Market Overview
Take a look at UKOM’s latest Digital Market Overview - December 2022 Digital Market Overview (ukom.uk.net). Using approved data from Ipsos iris the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
Published: 13 Feb 2023
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UKOM Q3 2022 Digital Market Overview
Find here the UKOM Q3 2022 Digital Market Overview. Using UKOM approved data from Ipsos iris, the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones.
Published: 15 Nov 2022
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Ensuring audience metrics are insightful, actionable & make a measurable difference to your business
Discover how you can leverage IPSOS Iris data on your audiences to deliver valuable insights for effective media strategy and campaign planning, as Ian Dowds, CEO at UKOM, David Higgerson, Chief Digital Publisher at Reach plc, and Scott Thompson, Associate Insight Director at Publicis Media, share their insights on this Publishing Tech Talk panel.
Published: 01 Nov 2022
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UKOM Digital Market Overview
“Take a look at UKOM’s latest Digital Market Overview - July 2022 Digital Market Overview (ukom.uk.net). Using approved data from Ipsos iris the DMO provides a top-line snapshot of the UK population’s online behaviour across pcs, tablets and smartphones”
Published: 26 Sept 2022
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Christmas Day Star Performers
New daily data from Ipsos iris provides fascinating insights into website and app performance on specific dates. The majority of the top 100 websites and apps saw their audiences drop on Christmas Day, as one might expect, but there were exceptions. UKOM picks out some of the star performers by comparing usage to the same day the week before.
Published: 19 Jan 2022
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Boxing Day ‘Knockout’ Performers
New daily data from Ipsos iris provides fascinating insights into online usage on specific dates. Following the Christmas Day analysis last week, today UKOM looks at 26th December and highlights some of the apps and websites in the top 100 that were the knockouts of Boxing Day.
Published: 19 Jan 2022
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Back to Work Winners
For many, Tuesday 4th January represented a return to work after the festive break. New daily data from Ipsos iris provides fascinating insights into website and app performance on specific dates. Following on from our Christmas and Boxing Day analysis, UKOM identifies some of the ‘back to work’ winners, by comparing audience data for the top 100 websites and apps on January 4th with that of the same day the week before.
Published: 19 Jan 2022
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Getting the most from UKOM & Ipsos Iris industry audience data
With trust, transparency and standards high on the list of industry priorities, Ian Dowds from UKOM and Tasneem Ali from Ipsos explore with two leading UK publishers the depth of insight available from, and the extra value that can be driven for them by, a comprehensive approach to tagging in Ipsos iris, the new UKOM endorsed industry standard for UK online audience measurement.
Published: 11 Oct 2021
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