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ID5

ID5 was created to improve online advertising for consumers, media owners and advertisers, with the ultimate goal to help publishers grow sustainable revenue.

ID5 provides the advertising ecosystem with a transparent, scalable and privacy-compliant identity infrastructure. Its solutions improve user recognition and match rates and provide a stable, consented and encrypted user ID to replace third-party cookies and MAIDs. This enables publishers to better monetise their audiences, advertisers to run effective and measurable campaigns, and platforms to maximise the value of data and inventory for their customers.

Created in 2017 by seasoned ad tech professionals, ID5 services clients globally. For more information about ID5 and its solutions, please visit: www.id5.io

Privacy compliance Programmatic

199 Bishopsgate, London, EC2M 3TY

contact@id5.io

https://www.id5.io/

Contacts

Joanna Burton

Joanna Burton
jburton@id5.io

Jessica Werner

Jessica Werner
jwerner@id5.io

Resources

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ID5 Is First Identity Provider To Receive Neutronian Certification

Certification, based on independent audit, verifies that ID5’s privacy-compliant identity suite meets or exceeds industry standards for data quality and privacy compliance

Published: 04 May 2022

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ID5 ID proven to increase average Bid CPM across all browsers

Two new case studies with Czech Publisher Exchange and Adasta demonstrate the value of the ID5 ID

Published: 24 Apr 2022

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CPEx Case Study

CPEx integrates the ID5 ID and sees their average Bid CPM increase by 39% in cookieless environments

Published: 24 Apr 2022

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Adasta Case Study

Italian digital sales house Adasta sees their average Bid CPM increase by 25% in cookieless environments after integrating the ID5 ID

Published: 24 Apr 2022

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COPE Group integrates the ID5 ID

Vienna and London, February 17 2022 – COPE Content Performance Group (COPE), working with more than 100 platforms in Austria, is integrating with ID5, the market-leading identity provider for digital advertising, to protect the data for the publishers and monetise their users with a privacy-by-design approach.

Published: 17 Feb 2022

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9GAG adopts ID5 ID for monetisation of ‘cookieless’ users

9GAG, the online platform and social media website, is partnering with ID5, the leading identity solution for digital advertising. This collaboration will enable advertisers to reach and optimise users accessing 9GAG across all browsers with targeted and relevant advertising campaigns.

Published: 01 Feb 2022

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Transition to a cookie-less future: A guide for brands

With browsers like Safari and Firefox no longer supporting third-party cookies and Chrome announcing their deprecation from 2023, brands must reconsider how they address audiences. Many brands have still not started their migration journeys as they have been presented with many different solutions and methods to survive the cookie apocalypse, which has created lots of confusion. ID5 has therefore created a guide for brands that explains the steps they need to take to implement shared ID solutions in order to reach cookie-less audiences effectively today and be better prepared for the post-cookie world.

Published: 30 Nov 2021

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Protecting and enhancing your first-party data as a publisher

Data is one of your most valuable assets as a publisher. Obviously, you need to have quality content and a great user experience and the myriad of other ingredients that are needed in successful digital publishing. But without a solid of approach to data, your ability to target and monetise your content is significantly hampered. And with third-party cookies on their way out the door, the wealth of first-party data at your fingertips is about to become significantly more valuable still as advertisers look to connect with their audience in a quality publishing environment.

Published: 15 Nov 2021

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State of digital identity 2021

ID5 State of Digital Identity Report 2021

The ability to identify users has become an increasingly vital point of interest for all industry players in ad tech as we move closer to the 2022 deadline when third-party cookies are to be blocked from Chrome. Identifying users is crucial for delivering targeted data-driven campaigns.

Published: 07 Oct 2021

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FINAL OSDS ID5 CS Sept 21

FINAL OSDS ID5 CS Sept 21

Data Provider, OS Data Solution (OSDS) recognised that the restrictions of third-party cookies prevented them from activating data especially in Safari and Firefox. OSDS wanted to reclaim unaddressable audiences to better monetise their assets and future-proof their business in preparation for the post-cookie world.

Published: 07 Oct 2021

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