Search site

Become an AOP member

More details

Brand Metrics logo2 purple

Brand_Metrics

Brand Metrics offers a simple, inexpensive research software solution for publishers, designed to continuously and consistently measure the brand lift effectiveness that digital campaigns have for their advertisers. Our platform measures true impact, scales easily, and can be both cookieless and pixelless to measure everyone, now and in future.

Resources

Brand Metrix Algorithm

Simply the best - how algorithms finally triumphed against ad measurement inertia

For obvious reasons, most of us prefer facts we can understand and trust to be valid. The challenge, in our technological times, is that the facts with the greatest validity are often hard to understand, and the most understandable facts are often wrong.

Published: 01 Mar 2022
Author: Anders Lithner, CEO, Brand Metrics

More