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Full monetisation of cookieless audiences with cross-domain insights, leading to higher CPMs and fill rates.

Full data leakage prevention, strategically supporting higher CPMs and more direct relationships with advertiser.

Full GDPR compliance and best-practice privacy protection.

Data management platform Measurement & analytics Privacy compliance

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Mattia Fosci

Pete Emms
Head of Publisher Revenues


For Article

Dentsu X for a premium fashion brand

Dentsu X is global agency network that delivers long-term growth to its clients through fully integrated solutions and best-in-class media, data, technology and content capability. Dentsu X works across the world with global clients and is always on the lookout for innovative technology to help his clients get a better return on investment from their digital advertising campaigns.

Published: 19 Sept 2023

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Google’s decision to keep third-party cookies is bad news for competition

Here we are again. A year after its first U-turn, Google announced that it will again push back the sunsetting of cookies on the Chrome browser, this time to Q3 2024. The search giant is gifting the world two more years of pervasive tracking, endless cookie pop-ups and deeply inefficient advertising.

Published: 07 Oct 2022

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Waiting for the cookie to crumble? How manufactured confusion around cookieless technology is hurting the industry

Almost three years ago the advertising industry began waking up to the fact that third-party cookies and mobile identifiers are going away. Since then, dozens of alternative ‘identity’ products were launched, hundreds of articles published, countless events organised, and a small army of self-professed experts have offered their views (like this one). And yet, we are no closer to a resolution: most cookieless technology is deeply inadequate, the market is still confused and there is a widespread sense of cookie fatigue.

Published: 07 Oct 2022