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Adnuntius

Adnuntius is ensuring publishers are equipped for the next generation of cookieless data and the digital advertising ecosystem. With programmatic currently representing 70% of digital ad revenue and the rise of the intermediaries it is no wonder that over 15% of spend is being completely lost in the system and up to 35% to intermediaries. Adnuntius addresses this by operating private marketplaces that recovers at least 80% of the cost and ensuring 100% transparency.

Audio Business management eCommerce Measurement & analytics Mobile

Dueveien 21, 1448 Drobak, Norway

finance@adnuntius.com

https://adnuntius.com

Contacts

Stian Remaad
stian@adnuntius.com

Resources

Who Will Control the User Next

Who Will Control the User Next

Finally, publishers have the opportunity to monetize their user data at a premium, but will they be able to protect one of their greatest assets, the user ID?

Published: 07 Oct 2021

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Publishers Sceptic to Unified ID Solutions

Publishers Sceptic to Unified ID Solutions

There is no denying Digiday’s article on publishers’ scepticism towards unified ID solutions is a key read for publishers. Having spoken to those who show a healthy skepticism and also to those who are not as familiar with the technology to make educated decisions.

Published: 07 Oct 2021

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Is the Programmatic Ecosystem About to Untangle

Is the Programmatic Ecosystem About to Untangle

With DSP consolidation, first price auctions and the maturation of prebid threatening the role of the SSP, will the next generation of programmatic be direct DSP-to-publisher relations? Will the market move towards multiple private marketplaces relying on prebid as the auctioneer?

Published: 07 Oct 2021

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Dont wait for google

Don't wait for Google

Many in the ad industry sighed in relief when they heard Google will delay phasing out third party cookies. While the news may be an anti-anxiety pill it sure shouldn’t be a sleeping pill.

Published: 07 Oct 2021

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3 Drivers of Creativity in a Cookieless World

3 Drivers of Creativity in a Cookieless World

Regardless of Google’s decision to extend the deadline, the death of third-party cookies has further vitalized the focus on great creatives. Tech providers should now accelerate the trend with solutions that facilitate creativity at scale as much as standardization.

Published: 07 Oct 2021

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