Member News

78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies

The UK marketer research reveals how UK brands are preparing for the withdrawal of third-party cookies. The research also delves into alternative advertising strategies and solutions the respondents are looking to implement, whether closer relationships with publishers would benefit their brand as well as ways publishers could convince them to run more campaigns.

Ask the Associates

Seven common pitfalls digital publishers face when shifting their focus to first-party data

Last month, Google announced that they would delay the move to block third-party cookies until 2023 – a move that is still sending ripples through the industry as digital publishers re-evaluate their existing strategies.

Member News

PERMUTIVE EVOLVES TO CONNECT PUBLISHERS AND ADVERTISERS WITH A PRIVACY-SAFE INFRASTRUCTURE FOR DIGITAL ADVERTISING

The company evolves from a data management platform (DMP) to an Audience Platform to connect first-party data owners on a privacy-first infrastructure

Voice of the Premium Publisher

Third-party cookies; let’s get the job done

Since Google’s initial announcement about the demise of the cookie, the industry has poured its collective energies into finding alternatives – but though the goalposts have moved, we should remember that the journey is still the same. Richard Reeves, our Managing Director, encourages publishers can keep to their course of future-proof evolution.

AOP News | Awards News

A digital publisher’s roadmap to fostering innovation

What is it about digital publishing that creates an environment that allowed such innovation to thrive? Here are five steps to help you foster a culture that supports and encourages innovation in your organisation.

Industry News

New Master of the Stationers’ Company, Robert Flather, looks to serve the whole country

Robert Flather, chairman of Kolbus UK, has been elected Master of the Stationers’ Company and last night enjoyed an installation celebration at Goldsmiths’ Hall.

AOP News | Awards News

Finalists for Digital Publishing Company of the Year B2B and Consumer Announced

The AOP is delighted to announce the finalists for the Digital Publishing Awards Best Digital B2B and Consumer Publishing Company grand prix categories, sponsored by PubMatic.

AOP News | Awards News

The essential ingredients for successful growth in digital publishing

What are the essential ingredients for continued growth? To understand how publishers are laying the foundations for future growth, we reached out to our AOP Awards finalists to understand what strategies they were putting in place to diversify and grow their brands.

Member News

The Week Junior Launches The Summer of Reading 2021

The Week Junior, the multi award-winning news magazine for 8 to14 year-olds, is launching its annual Summer of Reading campaign in the 3 July issue.