3 Drivers of Creativity in a Cookieless World

Regardless of Google’s decision to extend the deadline, the death of third-party cookies has further vitalized the focus on great creatives. Tech providers should now accelerate the trend with solutions that facilitate creativity at scale as much as standardization.

Don't wait for Google

Many in the ad industry sighed in relief when they heard Google will delay phasing out third party cookies. While the news may be an anti-anxiety pill it sure shouldn’t be a sleeping pill.

Is the Programmatic Ecosystem About to Untangle

With DSP consolidation, first price auctions and the maturation of prebid threatening the role of the SSP, will the next generation of programmatic be direct DSP-to-publisher relations? Will the market move towards multiple private marketplaces relying on prebid as the auctioneer?

Publishers Sceptic to Unified ID Solutions

There is no denying Digiday’s article on publishers’ scepticism towards unified ID solutions is a key read for publishers. Having spoken to those who show a healthy skepticism and also to those who are not as familiar with the technology to make educated decisions.

Self-service

Adnuntius provides publishers with an easy, quick and affordable way to give advertisers, especially SMBs, the chance to register, and to create, pay for and manage their campaigns. Here are five ideas for what you can use it for.

Solving the Problem of Standards in Publisher Data

Is the rising concern in publisher first party data really around the lack of standards or is the problem merely transparency?

Who Will Control the User Next

Finally, publishers have the opportunity to monetize their user data at a premium, but will they be able to protect one of their greatest assets, the user ID?

Voice of the Premium Publisher

Publishers must start giving, and demanding, the recognition they deserve

As comedian Maisie Adams raised the roof at last week’s AOP Digital Publishing Awards, I was struck by how much shared moments of joy matter. Watching physical and virtual attendees letting off steam brought home the importance of not only easing the pandemic pressure valve, but also coming together to celebrate what we have achieved.

New Google Resource

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