Google pushes back Chrome third-party cookie deprecation until the second half of 2024

Google is delaying the deprecation of third-party cookies in its Chrome browser for a second time. Originally scheduled to happen this year, it was pushed back to late 2023, and then yesterday, Google announced that it would not happen until the second half of 2024.

Where is the trust? Transparency (or lack thereof) of the Supply Chain

Would you believe it if we told you that only 51% of digital ad dollars reach the publisher, or “working media”? We’ll dig deeper into that staggering fact in this article, but first…

Bridging the gap between Supply and Demand

There is no denying that the AdTech ecosystem is a complex arena, requiring more synergy between the advertisers and the publishers (or the demand and the supply) than currently exists. With the sheer number of players in this system, it is no surprise that the value exchange has repeatedly come into question.

Why digital advertising must enter a new age

In this guest opinion piece, Geoffroy Martin, Chief Operating Officer at Ogury, outlines why digital advertising must enter a new age.

3 Obvious and 4 Not So Obvious Best Practices to Accelerate Your Sponsored Content Business

Content marketing showed a 73% budget increase over two years with brands investing nearly 20% of their overall marketing budgets in content marketing initiatives. This new focus presents publishers with an opportunity to boost their sales efforts with sponsored content. Brands are seeking channels to ensure their content reaches the right audience who prefer content marketing over display ads. More than 70% of consumers say they prefer to learn about a product or service through content rather than traditional advertising. Publishers provide immense value to brands: they have the right audience, understand content development, and have the distribution for brands to reach valuable audiences. Download this eBook to learn more about how our sales team has seen success selling sponsored content to agencies and brands.

The Next Era of Advertising: as defined by publishers

The market is moving away from cookies which have shifted the tides in a publisher’s favor. ‘Ad Tech’ will start to thin out benefiting both Advertisers and Publishers - meaning more budget will go to advertising and direct to publishers rather than siphoned by tech fees. We believe publishers can write the story of what happens next, and we think it will include more premium and direct demand sources and a lot less indirect demand. More than 60% of publishers expected digital revenue growth in a post-third party cookie era, but few outline how. We explore how publishers can capitalize during the new privacy-first era in this ebook.

Uncover the Story in Your Data: Translate Insights Into Compelling Content

While marketers have never had more data at their fingertips, there is a world of difference between a data point and an insight. Being able to translate data into a compelling story can be the difference between securing renewal and losing a client — or producing new content that drives results, as opposed to shouting into the void. Watch "Uncover the Story in Your Data: Translate Insights Into Compelling Content" an Adweek x Nativo webinar.

10 of the Most Exciting OpenRTB 2.6 Features

The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how connected TV (CTV) inventory is transacted.

Improvements in Price Discovery will Accelerate the Growth of Programmatic

Programmatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in digital channels. While this scale is impressive, the focus for programmatic growth from here can’t be how we grow an addressable market from 91% to 100%; that outcome is surely inevitable.