ID5 Launches Product Advisory Group to Support its Growth Strategy

ID5, the market-leading identity provider for digital advertising, announced the launch of its Product Advisory Group, an independent organization of eleven permanent corporate members. Together, these companies will collaborate with ID5 as it continues its efforts to reinvent user identification and enable privacy-first addressability and measurement for publishers and advertisers.

Browsi Panel Discussion - Personalising the advertising experience: understanding what’s possible

Personalising the advertising experience: understanding what’s possible Balancing the UX experience and revenues Ensuring the advertising experience doesn’t impact poorly on core web vitals Lior Fisher, CPO & Co-Founder, Browsi Rachel Shekhtman, SVP Revenue ROW, Browsi Sherzod Rizaev, Director of Commercial Operations at LADbible Asher Glinsman, Head of Monetisation, Boons Media

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Six revenue opportunities you could be missing

The pandemic highlighted the vulnerability of relying too heavily on a single revenue stream. And as we adjust to an increasingly cookieless world and to the rise of new formats for audiences to engage with, there are a wealth of opportunities for digital publishers to diversify their revenues. But what could you be missing?

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Five approaches to developing more intelligent metrics

What can publishers do to maximise their strategies and ensure that all parties get the experience they need? Here are seven tips from our panel of expert Associates to help you develop a seamless advertising experience.

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Ten paths to regaining control of the identity narrative

As the industry shifts to accommodate data privacy regulations and the demise of third-party cookies, advertisers are increasingly looking for reliable ways to connect and engage with their primary audiences, opening the door for publishers with detailed understanding of their audiences to take a more prominent role within the ecosystem. Discover ten top tips to help you leverage the strength of your quality publishing environment in the new world of privacy and identity

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Nine steps for creating a positive advertising environment

What can publishers do to maximise their strategies and ensure that all parties get the experience they need? Here are nine tips from our panel of expert Associates to help you develop a seamless advertising experience.

Removing silos has become essential for both publisher revenue and reader experience

As publishers pursue the critical goal of revenue diversification, competing KPIs have become a significant blocker — not only slowing the pursuit of revenue streams but also compromising the user experience.

Why publishers should prioritise personalisation

Ahead of ATS Madrid 2022, Chris Murphy, Group Account Director, Southern Europe at Taboola, outlines why personalisation is key to publishers' success in the face of competition from social media companies and evolving audience tastes.

It's time for publishers to leverage AI like social media giants do

The publishing industry has undergone a serious transformation in the past five years. It’s moving away from an all-out push for scale and toward earnest efforts to create meaningful relationships built on trust with online readers. It’s not just about eyes on the page. It’s about loyalty.