How Transparency Works in CTV

Transparency is one of the most pressing issues in streaming and connected TV (CTV) today. Index CMO Lori Goode chats with Rob Hazan, senior director of product at Index, to break down how transparency works in CTV and why it’s critical to scaling the programmatic marketplace.

What is OpenRTB 2.6?

What is OpenRTB 2.6 and why is it so important for the future of connected TV (CTV)? Rob Hazan, senior director of product, streaming TV at Index, breaks down a few of the most exciting OpenRTB 2.6 features and shares why industry adoption is instrumental in scaling programmatic in streaming TV.

The Evolution of Supply Path Optimisation Featuring Scope3’s Brian O’Kelley

Supply path optimisation (SPO) helps to establish a higher standard of transparency, efficiency, and quality in digital advertising. As the ad tech industry continues to drive towards more efficiency and value in the supply chain, SPO is more relevant today than ever. Widely credited with coining the term SPO back in 2016, Brian O’Kelley, co-founder and CEO of Scope3, joins Index CMO Lori Goode to discuss the origins of SPO, its ongoing evolution, and what its future means for the economics of advertising.

Business Insider Sees 26% Increase in CPMs with Index Exchange’s Outstream Ad Unit

Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began working with Index Exchange to implement outstream video advertising on its website in 2023. Outstream ad units can be placed within articles or feeds, or may be a floating video ad unit. They’re sound-off by default and can fall into three video placement types: accompanying content, interstitial, and standalone or no content. Business Insider realised it was missing out on potential revenue by not activating outstream advertising inventory with Index.

Member News

iHeartMedia and Global Sign Multi-Year Podcast Partnership Deal in the UK, Ireland and USA

Global, the UK’s largest radio and outdoor media company, has signed an exclusive platform distribution and ad sales deal with iHeartMedia, the No. 1 audio company in the United States.

AOP News | Voice of the Premium Publisher

Reasons to be cheerful: Four areas digital publishing is positively thriving

As we find ourselves nearing the end of 2023, AOP MD Richard Reeves takes a moment to reflect on the brilliant work undertaken by our community of digital publishers to build a more resilient, collaborative, and valuable industry.

Industry News

UK Ad Market Avoids Contraction in Q2 2023 through Growth in Online Channels

The latest Advertising Association/WARC Expenditure Report shows that the UK’s advertising market was marginally up (+1.0%) during the second quarter of 2023 – on a par with AA/WARC’s July forecast of 0.9% growth – to reach a total of almost £9bn. The latest figures show key online formats, including search (+5.3%) and online display (+5.8%) registered growth between April and June, alongside BVOD (+5.6%) and out of home (+4.4%), which continued its recovery from the pandemic downturn.

Member News

MadeForMums Toy Awards 2023 reveal the must-have toys for Christmas, as tested by parents and children at home

MadeForMums, the UK’s number one parenting site for product reviews, has today (Tuesday 17 October) announced the winners of the MadeForMums Toy Awards 2023, featuring this year’s must-have Christmas toys. The Awards reveal the priorities and trends influencing parents’ choices in the peak toy-buying season leading up to Christmas.

Member News

Nadiya Hussain takes over the BBC Good Food cooking app this October, and there's a special 99p offer for new subscribers!

Author, chef, presenter and former Bake Off winner Nadiya Hussain takes over the BBC Good Food cooking app this October, sharing her favourite recipes, features and advice for money-saving, family-friendly mealtimes.