ICO Opinion on Data Protection and Privacy Expectations for Online Advertising Proposals
Online advertising enables advertisers to reach individuals with their products and brands, while helping organisations to generate income to fund their online services. It supports a large ecosystem of advertising technology (adtech) providers, publishers, and advertisers. It also generates a significant proportion of the revenues of major technology companies.
Published: 25 Nov 2021
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ALL IN TO AWARD INCLUSION CHAMPION STATUS FOR UK ADVERTISING COMPANIES
Further Actions To Build More Inclusive Workforce Planned For January and March 2022
Published: 18 Nov 2021
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We’ve put purpose before profit, what about the next level of accountability?
Brand spend accountability was in the spotlight at a recent AOP webinar. Managing director Richard Reeves outlines how the industry can move towards a new level of social responsibility.
Published: 15 Nov 2021
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UK AD SPEND TO EXCEED £29BN THIS YEAR WITH INCREASED RECOVERY PREDICTIONS
Record £7.9bn ad spend forecast for Christmas period, almost £1bn more than 2020
Published: 28 Oct 2021
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TESCO’S CHIEF CUSTOMER OFFICER, ALESSANDRA BELLINI, BECOMES ADVERTISING ASSOCIATION PRESIDENT
The Advertising Association has announced Alessandra Bellini, Chief Customer Officer and Executive Sponsor for D&I at Tesco as its new President.
Published: 26 Oct 2021
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New Master of the Stationers’ Company, Robert Flather, looks to serve the whole country
Robert Flather, chairman of Kolbus UK, has been elected Master of the Stationers’ Company and last night enjoyed an installation celebration at Goldsmiths’ Hall.
Published: 08 Jul 2021
Read2021 UK Adspend forecast for slower recovery
The latest Advertising Association/WARC Expenditure Report has downgraded its 2021 forecast to a return-to-growth of 14.4%, lower than the figure of 16.6% predicted in July. Growth in 2021 will fall just short of offsetting this year’s losses completely, meaning the UK’s ad market is now not expected to recover fully until 2022.
Published: 30 Oct 2020
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ABC to manage viewability principles following TAG / JICWEBS merger
Following the merger of TAG and JICWEBS, Joint Industry Currency (JIC) ABC will manage the UK’s Viewability and AV (Audio Visual) Standards after playing an integral role in their development.
Published: 23 Oct 2020
ReadTag Launches Ad Industry's First Global Brand Safety Certification Program
The Trustworthy Accountability Group (TAG), the world’s leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry’s largest and broadest global brand safety certification program. At launch, 112 companies have been certified through the program, including 31 that are certifying their global operations. Among the TAG Brand Safety Certified companies are Amazon Advertising, F
Published: 11 Sept 2020
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