Oracle
Each suite of applications is designed to work together to help eliminate IT complexity and maximize the benefits of data. Built and run on Oracle Cloud Infrastructure, the applications deliver the scalability, security, and performance today’s businesses demand.
Context
Contextual
How it works
Page-level categorization
Works for: Programmatic, Marketing, Tech/Dev ops, Site analytics, Direct Sales, Bespoke research
Publisher input
Integration / custom segmentation
Data Driven Context
Contextual, informed by audience data.
How it works
Context modelling from content sumption data about specific audiences / cohorts
Works for: Programmatic, Direct Sales, Bespoke research
Publisher input
Audience content consumption
Data Licensing/ Enrichment
Offline transaction data / attributes
How it works
Raw/packaged data delivered to the client to be mapped to their ID systems / merged via in-house data science…eventually clean rooms too.
Works for: Marketing, Site analytics, Lead Generation, Direct Sales, Bespoke research
Publisher input
Desired data needs, data processing capabilities
ID-based Audiences
Offline/digital segments (post-cookie)
How it works
PII-based ID graph
Works for: Programmatic, Marketing, Site analytics, Direct Sales, Bespoke research
Publisher input
ID/PII mapping
Media Quality
Moat Analytics
How it works
Technical page-related measurements aggregated for analytics
Works for: Programmatic, Tech/Dev ops, Bespoke research
Publisher input
Integration
Moat Analytics
Measurement 'tags' or direct integrations with publisher sites / apps / players
How it works
We observed signals on a publisher site as ad impressions occur, and collect data and compute aggregated metrics based on it
Works for: Programmatic, Marketing, Delivering Ad Campaigns, Site analytics, Direct Sales, Bespoke research
Publisher input
Measurement code on publisher properties, ad server / ad slots, video players
Moat Reach
Measurement 'tags' or direct integrations with publisher sites / apps / players
How it works
We observed signals on a publisher site as ad impressions occur, and collect data and compute aggregated metrics based on it
Works for: Programmatic, Marketing, Site analytics, Audience Measurement, Direct Sales, Bespoke research
Publisher input
Measurement code on publisher properties, ad server / ad slots, video players
Bot Filtration
Syndicated data asset based on our IVT detection methodology
How it works
We provide publishers data on known and suspected bots that can be filtered out of ad opportunities
Works for: Programmatic, Delivering Ad Campaigns
Publisher input
Integration / custom segmentation
Pre-bid Viewability
Syndicated data asset based on modelled viewability scores at URL / app and ad size level
How it works
Page-level and add size level predictions based on observed history
Works for: Programmatic
Publisher input
Integration / custom segmentation
Prebid IVT
Syndicated data asset based on our IVT detection methodology
How it works
Page level assessment based on observed history
Works for: Programmatic
Publisher input
Integration / custom segmentation
Reviews
Tech Provider Reviews
Of all companies worked with Oracle came out best.
Effective and efficient roll-outs from Oracle.