Sam Bird

Managing Director, Content & Brand Experience
Wavemaker UK

Sam Bird is Managing Director, Content & Brand Experience at Wavemaker UK. Sam leads Wavemaker content and creative capabilities including partnerships, innovation, production, sports, and gaming. He and his teams help Wavemaker’s clients establish big ideas that lead to unrivalled work. His team drives innovation by connecting their specialisms to maximise the effectiveness of our campaigns whilst ensuring individual brilliance in each capability.

Prior to joining Wavemaker in 2024, Sam held multiple senior positions at OMD and Stylist Group leading creative solution services such as influencer marketing, partnerships, and social media. Sam has worked on many blue-chip brands such as Levi’s, Burberry, Google, Pepsico and Hasbro.