Amy Arnell

Generative AI Business Manager
The Brandtech Group

Amy Arnell is a Gen AI Business Manager at The Brandtech Group, the world’s leading digital-only marketing group. With a background in the B2B SaaS tech sector, Amy specialises in Gen AI and emerging tech client solutions, with a particular interest in the issue of bias and sustainability in Generative AI training models, and the implications of this for society and brands. Amy was named as Campaign UK’s Inspiring Women “Rising to the Top: Technology” winner (2025), and has been shortlisted for the Digiday “Future Leader” Award in the Technology category (2025).