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Starting: 17 Apr 2023 , 13:00 — Ending: 11 Jul 2023 , 15:00

AOP members have been offered a £200 discount to attend the MAD//Masters course by Rory Sutherland. To find out more information about the training and what it will cover, visit the dedicated website here:

The course starts on the 17 April and AOP members can email Sam Benton on to benefit from the £200 discount. This online course is a mix of content that can be done any time as well as a fortnightly live session with Rory Sutherland.

Timetable below:

17 Apr - Introduction: How we can raise the status of marketing
24 Apr - Beware marcomms! Why we need to change the perception of what marketing is and how it works
25 Apr - Live virtual seminar with Rory
2 May - Getting to know how your brand smells, heuristics and why you need to learn to talk to the elephant
9 May - Should you trust data? Why we need to experiment + embrace discovery if we want to get lucky
10 May - Live virtual seminar with Rory
15 May - Finding your competitive advantage + gain theory: why failing fast can be a risky strategy
22 May - Dare to be different + annoying! The importance of creativity + diversity in elevating your offering
27 May - Live virtual seminar with Rory
23 May - Bonus Content - Rory Sutherland meets Ritchie Mehta, CEO, School of Marketing: How to get ahead in marketing
30 May - Herd behaviour - How behavioural economics can help you speak to your board + help you become a better marketer
5 Jun - Inside the mind of the challenger: Shamil Thakrar, Co-founder, Dishoom
6 Jun - Live virtual seminar with Rory
12 Jun - Maximising your relationship with your consumers - why it pays to understand your customers
19 Jun - Inside the mind of the challenger: Alexandra Depledge, MBE, Founder and CEO, Resi
20 Jun - Live virtual seminar with Rory
26 Jun - Mind readers - How behavioural science can create better + more exciting innovation
3 Jul - How to reassert the influence of marketing within your organisation + think like a human, not a consultant
11 Jul - Live virtual seminar with Rory

All of the lectures will be available from 1pm GMT / BST on the date outlined above. All the 'Live virtual seminar with Rory' sessions will take place on the dates outlined above at 1-3pm GMT / BST.

For questions on the MAD//Masters course content and modules, and to recieve the link for the AOP member £200 discount, please contact