ATS London 2022: A New Era for Marketing & Advertising
Starting: 14 Jun 2022 , 8:00
Ending: 15 Feb 2022 , 15:30
How is the marketing & advertising industry’s quest to create consumer-centric, privacy-first marketing progressing?
Throughout 2021, the pace of global digitisation continued, increasing the value of consumers’ personal data and raising awareness of the need to ensure this is protected. At the same time, the fundamental tools, which the marketing & advertising industry rely on for personalised marketing, have become compromised. The deprecation of third-party cookies, restrictions on the use of identifiers, and the passing of strict privacy legislation into law, means that the industry has to rethink how it markets to consumers.
Big Tech platforms are set to thrive in this first-party era, but does this mean the end of the open internet and independent ad tech? No. This is the industry’s golden opportunity to reimagine how to measure and target, from a privacy-first, consumer-centric position.
Now in its 12th year, ATS London brings together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations, fireside chats, and networking, to deliver insights and strategies to take digital to the next level.
Attend ATS London this year, to hear discussions including:
20% discount for AOP members using AOP_20