Webinar: Ad tech Dilemma - What to Build, What to Outsource, and Why
Published: 02 Jun 2025
Relevant Digital's recent webinar tackled the ongoing "build vs. buy" debate in ad tech, offering practical guidance for publishers navigating fast-changing market conditions, rising tech complexity, and limited internal resources. Drawing on real-life examples, the session looked at how publishers can make more informed decisions based on their internal resources, business priorities, and the realities of ongoing tech development. The takeaway: it’s rarely about what can be built, but rather what should be built.