Search site

Become an AOP member

More details

How to make more strategic decisions

How to Make More Strategic Decisions With Contextual Data

Published: 08 Oct 2021

In its essence, contextual data helps you understand more about your users so you can deliver more personalized experiences to them. For media brands and publishers, contextual data provides deeper insight into onsite behaviors and is described by Gartner as “any relevant facts from the environment,”