Google search traffic to leading UK publishers set to halve by Q3 2027
Published: 20 Jul 2026
It’s common knowledge that search traffic is in decline due to increasing usage of AI. But now, we have the concrete data to prove it. Over the last year, the AOP has been working to understand how artificial intelligence is impacting publishers, where referral declines are most concentrated, and where there are pockets of resilience. Discover our top line findings here.