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What do we do? We get videos seen, shared and loved for brands that want to move people, not just reach people. We fund awesome, independent publishers by creating a better ad experience for consumers and great brand outcomes for advertisers.

How we do it. We bring emotional intelligence to digital advertising. Our emotional OS helps brands make unforgettable ads, mapped to the people who love them most and shown politely on sites that people trust.

Why we do it? We believe in brave. It’s easy to be cynical, easy to play it safe. We’re for publishers of conviction, contributing to a vibrant, open internet. We’re for brands with purpose, committed to making a difference. We’re for people who inspire change, deliver wow and share the love. So let’s step up. Let’s be brave. Let’s be Unruly.

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How can publishers win in today’s highly competitive attention economy?

In today’s highly competitive attention economy, how can you balance the interests of your audience and your advertisers to create the best user experience that delivers revenue and value for all parties? We joined Unruly’s Grant Bingham for a roundtable discussion with leading publishers for the last day of the AOP Publishing Tech Talk to better understand what publishers are doing in this space.

Published: 14 Oct 2021

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Private vs Open Marketplaces: the programmatic future according to publishers

According to a report by eMarketer, programmatic ad spending on PMPs surpassed that of the open exchange for the first time in 2020, with predictions suggesting that this flip in power dynamic is here to stay. To understand how publishers can best manage an optimum mix of trading models, we partnered with Unruly’s Reza Amiri-Garroussi for a collaborative roundtable discussion during the AOP Publishing Tech Talk. See the highlights of their discussion here!

Published: 12 Oct 2021